Narrow search
Showing 1 - 10 of 377
Cover Image
Managing customer misbehavior : challenges and strategies
Harris, Lloyd C.; Daunt, Kate L. - In: The journal of services marketing 27 (2013) 4, pp. 281-293
Persistent link: https://www.econbiz.de/10009788853
Cover Image
The effects of service on multichannel retailers' brand equity
White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Cover Image
Linking service convenience to satisfaction : dimensions and key moderators
Benoit, Sabine; Klose, Sonja; Ettinger, Andreas - In: The journal of services marketing 31 (2017) 6, pp. 527-538
Persistent link: https://www.econbiz.de/10011801585
Cover Image
The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
Cover Image
Embracing CSR in pro-social relationship marketing program : understanding driving forces of positive consumer responses
Hwang, Jiyoung; Kandampully, Jay - In: The journal of services marketing 29 (2015) 5, pp. 344-353
Persistent link: https://www.econbiz.de/10011387768
Cover Image
The influence of a "green" loyalty program on service encounter satisfaction
Liu, Qing; Mattila, Anna S. - In: The journal of services marketing 30 (2016) 6, pp. 576-585
Persistent link: https://www.econbiz.de/10011635004
Cover Image
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.; Ouschan, Robyn - In: The journal of services marketing 31 (2017) 6, pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Cover Image
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta; Rabbanee, Fazlul K. - In: The journal of services marketing 37 (2023) 8, pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Cover Image
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian; Greer, Dominique A.; Pontes, Nicolas; … - In: The journal of services marketing 37 (2023) 4, pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Cover Image
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri - In: The journal of services marketing 37 (2023) 5, pp. 563-573
Persistent link: https://www.econbiz.de/10014276931