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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Co-creating value with consumers through social media
Kao, Tzu-Yi; Yang, Ming-Hsien; Wu, Ji-Tsung Ben; Cheng, … - In: The journal of services marketing 30 (2016) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10011486888
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Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
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Intrinsic value dimensions and the value-satisfaction-loyalty chain : a causal model for services
Gallarza, Martina G.; Arteaga-Moreno, Francisco; Del … - In: The journal of services marketing 30 (2016) 2, pp. 165-185
Persistent link: https://www.econbiz.de/10011487022
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Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J. - In: The journal of services marketing 30 (2016) 3, pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
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Reexamining the place of servicescape in marketing : a service-dominant logic perspective
Nilsson, Elin; Ballantyne, David - In: The journal of services marketing 28 (2014) 5, pp. 374-379
Persistent link: https://www.econbiz.de/10010419908
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In their shoes: co-creating value from deaf/hearing perspectives
Abney, Alexandra K.; White, Allyn; Shanahan, Kevin J.; … - In: The journal of services marketing 31 (2017) 4/5, pp. 313-325
Persistent link: https://www.econbiz.de/10011742684
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Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu; Grönroos, Christian; Kuusela, Hannu - In: The journal of services marketing 28 (2014) 7, pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
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Not always co-creation : introducing interactional co-destruction of value in service-dominant logic
Plé, Lo͏i͏̈c; Chumpitaz Caceres, Rubén - In: The journal of services marketing 24 (2010) 6, pp. 430-437
Persistent link: https://www.econbiz.de/10008749368