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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
122
Relationship marketing
122
Dienstleistungsqualität
110
Service quality
110
Customer satisfaction
107
Kundenzufriedenheit
107
Customer service
36
Dienstleistungssektor
36
Kundenservice
36
Service industry
36
Brand management
31
Emotion
31
Markenführung
31
Brand image
22
Einzelhandel
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Markenimage
22
Retail trade
22
Beschwerdemanagement
21
Complaint management
21
Customer experience
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Online retailing
20
Online-Handel
20
Satisfaction
20
Viral marketing
20
Virales Marketing
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Services
19
Dienstleistung
18
Social Web
18
Social web
18
USA
18
United States
18
Customer integration
16
Kundenintegration
16
Customer engagement
14
Dienstleistungsmarketing
14
Services marketing
14
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Mattila, Anna S.
7
Sharma, Piyush
7
Klaus, Philipp
5
O'Cass, Aron
5
Daunt, Kate L.
4
Harris, Lloyd C.
4
Hollebeek, Linda D.
4
Rosenbaum, Mark
4
Gounaris, Spiros
3
Neale, Larry
3
Poddar, Amit
3
Seger-Guttmann, Tali
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Wong, IpKin Anthony
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Alkire, Linda
2
Bang, Nguyen
2
Basso, Kenny
2
Beatson, Amanda
2
Benoit, Sabine
2
Blodgett, Jeffrey
2
Bock, Dora Elizabeth
2
Boukis, Achilleas
2
Bruce, Helen L.
2
Carlson, Jamie
2
Chen, Ivy S. N.
2
Choi, Beom Joon
2
Chou, En-Yi
2
Collier, Joel E.
2
Das, Gopal
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Dodds, Sarah
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Gabler, Colin B.
2
Gil Saura, Irene
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Gilboa, Shaked
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Ha, Hong Youl
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Ha, Jooyeon
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Hale, Dena
2
Huang, Min-Hsin
2
Huang, Yu-Shan
2
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The journal of services marketing
Journal of business research : JBR
2,253
Journal of retailing and consumer services
1,985
NBER working paper series
909
Working paper / National Bureau of Economic Research, Inc.
804
International journal of consumer studies
783
International journal of hospitality management
773
Psychology & marketing
723
NBER Working Paper
713
The journal of brand management : an international journal
702
SpringerLink / Bücher
653
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
The journal of product & brand management
505
Journal of marketing research : JMR
430
Asia Pacific journal of marketing and logistics
425
European journal of marketing : EJM
420
Tourism management : research, policies, practice
401
Discussion paper series / IZA
400
Journal of travel and tourism marketing
394
Journal of marketing management : MM
379
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of marketing
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
344
Journal of retailing
338
Journal of international consumer marketing
334
Journal of marketing communications
334
Journal of fashion marketing and management
321
Marketing letters : a journal of research in marketing
319
Cogent business & management
316
The journal of consumer marketing
311
International journal of retail & distribution management
310
Journal of the Academy of Marketing Science
305
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
305
Journal of consumer behaviour : an international research review
302
The international review of retail, distribution and consumer research
299
Technological forecasting & social change : an international journal
296
International journal of contemporary hospitality management
295
Marketing intelligence & planning
294
Journal of business ethics : JOBE
281
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ECONIS (ZBW)
281
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1
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281
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1
The evolution of
brand
personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
2
The impact of corporate social responsibility (CSR) performance and perceived
brand
quality on customer-based
brand
preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
3
Shaping
brand
attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
4
Turning inside out : perceived internal branding in customer-firm relationship building
Kang, Doo Syen
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 462-475
Persistent link: https://www.econbiz.de/10011615500
Saved in:
5
Virtual
brand
community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
Saved in:
6
Promoting customers' involvement with service brands : evidence from coffee shop customers
Kim, Soon-Ho
;
Lee, Seonjeong
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 733-744
Persistent link: https://www.econbiz.de/10011801521
Saved in:
7
Exploring task-service fit and usefulness on branded applications continuance
Fang, Yu-Hui
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 574-588
Persistent link: https://www.econbiz.de/10011801597
Saved in:
8
Unlocking the potential of branding in social marketing services : utilising
brand
personality and
brand
personality appeal
Gordon, Ross
;
Zainuddin, Nadia
;
Magee, Christopher
- In:
The journal of services marketing
30
(
2016
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011445615
Saved in:
9
The effects of service on multichannel retailers'
brand
equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
10
Other customer age : exploring customer age-difference related CCI
Nicholls, Richard
;
Mohsen, Marwa Gad
- In:
The journal of services marketing
29
(
2015
)
4
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011406401
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