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The marketing review
Journal of macromarketing : examining the interactions among markets, marketing, and society
64
Journal of marketing management : MM
29
Marketing theory
16
European journal of marketing : EJM
12
Journal of historical research in marketing
12
Yale School of Management Working Papers
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Journal of macromarketing
9
Economic review
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Working paper / National Bureau of Economic Research, Inc.
8
Harvard business review : HBR
7
Journal of financial economics
7
Journal of strategic marketing
7
The journal of finance : the journal of the American Finance Association
7
Financial analysts' journal : FAJ
6
Journal of accounting & economics
6
Journal of business research : JBR
6
Working paper / Federal Reserve Bank of Dallas, Research Department
6
Georgetown McDonough School of Business Research Paper
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Research Department working paper / Federal Reserve Bank of Dallas
5
Research in consumer behavior
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The energy journal
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4
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European Journal of Marketing
4
Harvard-Business-Manager : das Wissen der Besten
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Journal of Accounting and Economics
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Journal of marketing
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Pacific-Basin finance journal
4
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4
Working paper series / New York University, Salomon Center, Leonard N. Stern School of Business
4
Australasian marketing journal
3
Canadian journal of development studies
3
Economic & financial review
3
European business review : EBR ; the official journal of the International Management Centres, Europe
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Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
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2
The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
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3
Are marketing's metaphors good for it?
Brown, Stephen
- In:
The marketing review
8
(
2008
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10003760725
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4
The failgood factor: playing hopscotch in the marketing minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10009853104
Saved in:
5
Are marketing's metaphors good for it?
Brown, Stephen
- In:
The marketing review
8
(
2008
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10009853135
Saved in:
6
Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10009853183
Saved in:
7
How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Ponsonby-McCabe, Sharon
;
Brown, Stephen
- In:
The marketing review
10
(
2010
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10008760557
Saved in:
8
No tale, no sale: a novel approach to marketing communication
Patterson, Anthony
;
Brown, Stephen
- In:
The marketing review
5
(
2005
)
4
,
pp. 315-328
Persistent link: https://www.econbiz.de/10006012455
Saved in:
9
How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Ponsonby-McCabe, Sharon
;
Brown, Stephen
- In:
The marketing review
10
(
2010
)
4
,
pp. 305-318
Persistent link: https://www.econbiz.de/10009853189
Saved in:
10
Recycling postmodern marketing
Brown, Stephen
- In:
The marketing review
6
(
2006
)
3
,
pp. 211-230
Persistent link: https://www.econbiz.de/10007393313
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