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The unfavorable economics of measuring the returns to advertising
Lewis, Randall A.; Rao, Justin M. - In: The quarterly journal of economics 130 (2015) 4, pp. 1941-1973
Persistent link: https://www.econbiz.de/10011458062
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Do ads influence editors? : Advertising and bias in the financial media
Reuter, Jonathan; Zitzewitz, Eric - In: The quarterly journal of economics 121 (2006) 1, pp. 197-228
Persistent link: https://www.econbiz.de/10003336441
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The psychological effect of weather on car purchases
Busse, Meghan R.; Pope, Devin G.; Pope, Jaren C.; … - In: The quarterly journal of economics 130 (2015) 1, pp. 371-414
Persistent link: https://www.econbiz.de/10011341355
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Money illusion
Shafir, Eldar - In: The quarterly journal of economics 112 (1997) 2, pp. 341-374
Persistent link: https://www.econbiz.de/10001336099
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Political advertising and election results
Spenkuch, Jörg L.; Toniatti, David - In: The quarterly journal of economics 133 (2018) 4, pp. 1981-2036
Persistent link: https://www.econbiz.de/10012259447
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Coarse thinking and persuasion
Mullainathan, Sendhil; Schwartzstein, Joshua; Shleifer, … - In: The quarterly journal of economics 123 (2008) 2, pp. 577-619
Persistent link: https://www.econbiz.de/10003880862
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A simple theory of advertising as a good or bad
Becker, Gary Stanley - In: The quarterly journal of economics 108 (1993) 4, pp. 941-964
Persistent link: https://www.econbiz.de/10001151035
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Women's liberation: what's in it for men?
Doepke, Matthias; Tertilt, Michele - In: The quarterly journal of economics 124 (2009) 4, pp. 1541-1591
Persistent link: https://www.econbiz.de/10003930485
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Measuring and explaining management practices across firms and countries
Bloom, Nicholas; Van Reenen, John - In: The quarterly journal of economics 122 (2007) 4, pp. 1351-1408
Persistent link: https://www.econbiz.de/10003614730
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The extend of the market and the supply of regulation
Mulligan, Casey B.; Shleifer, Andrei - In: The quarterly journal of economics 120 (2005) 4, pp. 1445-1476
Persistent link: https://www.econbiz.de/10003298097