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Brand management
43
Markenführung
43
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24
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24
Consumer behaviour
23
Konsumentenverhalten
23
Brand image
20
Markenimage
20
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14
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13
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The service industries journal
SpringerLink / Bücher
815
Journal of business research : JBR
747
The journal of brand management : an international journal
557
The journal of product & brand management
400
Journal of retailing and consumer services
349
Springer eBook Collection
223
Industrial marketing management : the international journal for industrial and high-tech firms
177
Gabler Edition Wissenschaft
176
European journal of marketing : EJM
150
Research
149
Psychology & marketing
136
International journal of hospitality management
135
International journal of project management : the journal of The International Project Management Association
131
Journal of strategic marketing
126
Springer eBook Collection / Business and Economics
123
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
121
Journal of marketing management : MM
121
Journal of marketing communications
120
Asia Pacific journal of marketing and logistics
118
Europäische Hochschulschriften / 5
116
Marketing intelligence & planning
112
Harvard business review : HBR
111
Journal of marketing
111
Journal of promotion management : JPM
110
Harvard-Business-Manager : das Wissen der Besten
106
Journal of the Academy of Marketing Science
106
Journal of retailing
97
Marketing letters : a journal of research in marketing
94
The IUP journal of brand management : IJBRM
93
Journal of marketing research : JMR
87
Innovatives Markenmanagement
86
Journal of promotion management : innovations in planning and applied research
86
Tourism management : research, policies, practice
81
Business horizons
80
Journal of advertising research
80
Cogent business & management
78
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
70
essentials
70
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ECONIS (ZBW)
75
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1
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
2
Characteristics and roles of streamers in e-commerce live streaming
Zhang, Shengliang
;
Huang, Chaoying
;
Li, Xiaodong
;
Ren, Ai
- In:
The service industries journal
42
(
2022
)
13/14
,
pp. 1001-1029
Persistent link: https://www.econbiz.de/10013362166
Saved in:
3
Buying impulse triggered by digital media
Lin, Pei-chun
;
Lin, Zhou-hern
- In:
The service industries journal
33
(
2013
)
9/10
,
pp. 892-908
Persistent link: https://www.econbiz.de/10009771251
Saved in:
4
Strategies for improving cruise product sales using hybrid "multiple criteria decision making" models
Liu, Chui-hua
;
Tzeng, Gwo-hshiung
;
Lee, Ming-huei
- In:
The service industries journal
33
(
2013
)
5
,
pp. 542-563
Persistent link: https://www.econbiz.de/10009758785
Saved in:
5
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
6
A qualitative and longitudinal analysis of market orientation
Bottala, Lourdes Cauzo
;
Camacho, María Ángeles Revilla
- In:
The service industries journal
33
(
2013
)
7/8
,
pp. 694-704
Persistent link: https://www.econbiz.de/10009759760
Saved in:
7
Intellectual capital and new product sale performance of the financial services industry in Taiwan
Chien, Shu-hua
;
Chao, Min-chih
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2641-2659
Persistent link: https://www.econbiz.de/10009413558
Saved in:
8
Effects of background music on consumer behaviour : behavioural account of the consumer setting
Ferreira, Diogo Conque Seco
;
Oliveira-Castro, Jorge Mendes
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2577-2591
Persistent link: https://www.econbiz.de/10009413568
Saved in:
9
Knowledge management, organisational learning and memory in UK retail network planning
Wood, Steve
;
Reynolds, Jonathan
- In:
The service industries journal
33
(
2013
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10009702914
Saved in:
10
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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