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Beziehungsmarketing
187
Relationship marketing
187
Dienstleistungsqualität
77
Service quality
77
Consumer behaviour
66
Konsumentenverhalten
66
Customer satisfaction
64
Kundenzufriedenheit
64
Marketing management
24
Marketingmanagement
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Taiwan
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customer loyalty
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customer satisfaction
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Ha, Hong Youl
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Wu, Cedric Hsi-jui
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Chao, Pei
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Gil Saura, Irene
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Ha, Sejin
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Horbel, Chris
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Jeng, Shih-Ping
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Lin, Wen-bao
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Ma, Jianfeng
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Sánchez-García, Javier
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Tsiotsou, Rodoula H.
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Tung, Wei
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Yi, Youjae
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The service industries journal
Journal of business research : JBR
957
Journal of retailing and consumer services
666
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
447
Journal of strategic marketing
335
International journal of hospitality management
323
The journal of business & industrial marketing
274
Journal of the Academy of Marketing Science
269
The journal of services marketing
235
Journal of marketing
222
European journal of marketing : EJM
212
Journal of marketing management : MM
197
Marketing intelligence & planning
189
European Journal of Marketing
174
Gabler Edition Wissenschaft
173
International journal of electronic customer relationship management : IJECRM
162
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
159
Asia Pacific journal of marketing and logistics
150
Psychology & marketing
149
The journal of product & brand management
143
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing communications
138
Journal of retailing
135
Journal of travel and tourism marketing
135
International journal of contemporary hospitality management
134
Tourism management : research, policies, practice
130
Cogent business & management
128
Journal of hospitality marketing & management
127
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Journal of business ethics : JOBE
123
Marketing Intelligence & Planning
123
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Springer eBook Collection
116
Journal of service management
114
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Business horizons
104
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ECONIS (ZBW)
207
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207
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1
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
2
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
3
Customer demotion in hierarchical loyalty programmes
Berlo, Geert van
;
Bloemer, Johanna M.
;
Blazevic, Vera
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 922-937
Persistent link: https://www.econbiz.de/10010394602
Saved in:
4
Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
Saved in:
5
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
6
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
7
Does the length of a customer-provider relationship really matter?
Chiao, Yu-ching
;
Chiu, Ya-kang
;
Guan, Jyh-liang
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 649-667
Persistent link: https://www.econbiz.de/10003775764
Saved in:
8
Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-ju
;
Chen, Hui-ju
;
Wang, Wen-hung
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 769-787
Persistent link: https://www.econbiz.de/10003775776
Saved in:
9
Customer-driven philosophy in the banking industry under different ownership status : the case of Greece
Papazissimou, Lucas G.
;
Geōrgopoulos, Antōnēs N.
- In:
The service industries journal
29
(
2009
)
5/6
,
pp. 607-620
Persistent link: https://www.econbiz.de/10003880537
Saved in:
10
The influence of service orientation and interaction orientation on consumer identification
Tung, Wei
;
Liang, Austin Rong-da
;
Chen, Su-chang
- In:
The service industries journal
34
(
2014
)
5
,
pp. 439-454
Persistent link: https://www.econbiz.de/10010379363
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