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Beziehungsmarketing
187
Relationship marketing
187
Dienstleistungsqualität
84
Service quality
84
Consumer behaviour
81
Konsumentenverhalten
81
Customer satisfaction
67
Kundenzufriedenheit
67
Brand management
44
Markenführung
44
Brand image
21
Markenimage
21
Customer integration
19
Kundenintegration
19
Taiwan
18
Confidence
16
Customer service
16
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16
Vertrauen
16
Beschwerdemanagement
15
Complaint management
15
Emotion
15
Betriebliche Wertschöpfung
14
Customer value
14
Dienstleistungssektor
14
Kundenwert
14
Service industry
14
Value creation
14
customer loyalty
14
Bank
13
E-commerce
13
Electronic Commerce
13
Lieferantenmanagement
13
Personality psychology
13
Persönlichkeitspsychologie
13
Supplier relationship management
13
customer satisfaction
13
Internet marketing
12
Online-Marketing
12
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2
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The service industries journal
Journal of business research : JBR
1,305
Journal of retailing and consumer services
824
SpringerLink / Bücher
586
The journal of brand management : an international journal
584
Industrial marketing management : the international journal for industrial and high-tech firms
497
International journal of hospitality management
416
The journal of product & brand management
407
Journal of strategic marketing
263
Journal of the Academy of Marketing Science
252
The journal of services marketing
249
Psychology & marketing
242
The journal of business & industrial marketing
224
Discussion paper series / IZA
218
European journal of marketing : EJM
215
Marketing intelligence & planning
200
Tourism management : research, policies, practice
199
Journal of marketing
198
Asia Pacific journal of marketing and logistics
197
Journal of business ethics : JOBE
196
Journal of marketing management : MM
190
Journal of vocational behavior
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
181
International journal of contemporary hospitality management
179
Journal of travel and tourism marketing
174
Cogent business & management
172
International journal of electronic customer relationship management : IJECRM
157
Journal of retailing
157
European Journal of Marketing
152
Gabler Edition Wissenschaft
149
Journal of marketing communications
148
Journal of hospitality marketing & management
141
Springer eBook Collection
132
Marketing letters : a journal of research in marketing
129
Journal of consumer research : JCR ; an interdisciplinary bimonthly
125
Journal of Product & Brand Management
124
International journal of internet marketing and advertising : IJIMA
122
Journal of service research : JSR
122
Business horizons
120
Springer eBook Collection / Business and Economics
120
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ECONIS (ZBW)
233
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1
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
2
Rude customers and service performance : roles of motivation and personality
Yoon, David J.
- In:
The service industries journal
42
(
2022
)
1/2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10013167406
Saved in:
3
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Saved in:
4
Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions
Jeng, Shih-Ping
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003732911
Saved in:
5
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Saved in:
6
Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross
;
Taheri, Babak
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
Saved in:
7
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
Saved in:
8
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
9
The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon
;
Back, Ki-Joon
- In:
The service industries journal
40
(
2020
)
3/4
,
pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
Saved in:
10
How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Kabadayi, Ebru Tumer
;
Aksoy, Nilsah Cavdar
;
Baydogan …
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 497-524
Persistent link: https://www.econbiz.de/10014321607
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