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Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang; Luo, She-Juang; Yen, Chang-Hua; Yang, … - In: The service industries journal 36 (2016) 7/8, pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
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Effects of internal branding management in a hospital context
Huang, Ching-Ying; Lai, Chia-Hsien - In: The service industries journal 41 (2021) 15/16, pp. 985-1006
Persistent link: https://www.econbiz.de/10012695306
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Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross; Taheri, Babak - In: The service industries journal 41 (2021) 15/16, pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
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Internal marketing, organisational culture, job satisfaction, and organisational performance in non-life insurance
Shiu, Yung-ming; Yu, Tsu-wei - In: The service industries journal 30 (2010) 5/6, pp. 793-809
Persistent link: https://www.econbiz.de/10003992901
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Internal market orientation and its influence on the satisfaction of contact personnel
Tortosa-Edo, Vicent; Sánchez-García, Javier; … - In: The service industries journal 30 (2010) 7/8, pp. 1279-1297
Persistent link: https://www.econbiz.de/10003996865
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Friendly flexible working practices within the internal marketing framework : a service perspective
Podnar, Klement; Golob, Urša - In: The service industries journal 30 (2010) 11/12, pp. 1773-1786
Persistent link: https://www.econbiz.de/10008760043
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Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
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Franchise-based brand equity and performance
Felício, J. Augusto; Duarte, Margarida; Caldeirinha, Vítor - In: The service industries journal 34 (2014) 9/10, pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
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The impact of brand equity on brand preference and purchase intentions in the service industries
Chang, Hsin Hsin; Liu, Ya Ming - In: The service industries journal 29 (2009) 11/12, pp. 1687-1706
Persistent link: https://www.econbiz.de/10003928660
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Constructing an index for brand equity : a hospital example
Wang, Yu-che; Hsu, Kuei-chu; Hsu, Sheng-hsun; Hsieh, … - In: The service industries journal 31 (2011) 1/2, pp. 311-322
Persistent link: https://www.econbiz.de/10008904623