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Brand and performance signals in the choice of franchise opportunities
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: The service industries journal 34 (2014) 9/10, pp. 772-787
Persistent link: https://www.econbiz.de/10010391818
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Franchise-based brand equity and performance
Felício, J. Augusto; Duarte, Margarida; Caldeirinha, Vítor - In: The service industries journal 34 (2014) 9/10, pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
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Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin; Lin, Feng Jyh; Ryan, Chris - In: The service industries journal 34 (2014) 9/10, pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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Conceptualizing brand values in the charity sector : the relationship between sector, cause and organization
Sargeant, A.; Hudson, Jane; West, D. C. - In: The service industries journal 28 (2008) 5/6, pp. 615-632
Persistent link: https://www.econbiz.de/10003775762
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Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 5/6, pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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Services branding: revealing the rhetoric within retail banking
O'Loughlin, Deirdre; Szmigin, Isabelle - In: The service industries journal 27 (2007) 3/4, pp. 435-452
Persistent link: https://www.econbiz.de/10003501969
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Determinants of brand equity in cultural organizations : the case of an art exhibition
Camarero Izquierdo, Carmen; Garrido Samaniego, María José - In: The service industries journal 32 (2012) 9, pp. 1527-1549
Persistent link: https://www.econbiz.de/10009580104
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Value-driven customer share of visits
Kim, Wansoo; Ok, Chihyung; Canter, Deborah D. - In: The service industries journal 32 (2012) 1/2, pp. 37-58
Persistent link: https://www.econbiz.de/10009427715