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Designing loyalty programs that matter to customers
Ha, Sejin; Stoel, Leslie - In: The service industries journal 34 (2014) 6, pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
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The influence of service orientation and interaction orientation on consumer identification
Tung, Wei; Liang, Austin Rong-da; Chen, Su-chang - In: The service industries journal 34 (2014) 5, pp. 439-454
Persistent link: https://www.econbiz.de/10010379363
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Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily; Melero, Iguacel; Sesé, F. Javier - In: The service industries journal 40 (2020) 15/16, pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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Does the length of a customer-provider relationship really matter?
Chiao, Yu-ching; Chiu, Ya-kang; Guan, Jyh-liang - In: The service industries journal 28 (2008) 5/6, pp. 649-667
Persistent link: https://www.econbiz.de/10003775764
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Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-ju; Chen, Hui-ju; Wang, Wen-hung - In: The service industries journal 28 (2008) 5/6, pp. 769-787
Persistent link: https://www.econbiz.de/10003775776
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Customer-driven philosophy in the banking industry under different ownership status : the case of Greece
Papazissimou, Lucas G.; Geōrgopoulos, Antōnēs N. - In: The service industries journal 29 (2009) 5/6, pp. 607-620
Persistent link: https://www.econbiz.de/10003880537
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Employee behaviour and relationship quality : impact on customers
Beatson, Amanda; Lings, Ian; Gudergan, Siegfried - In: The service industries journal 28 (2008) 1/2, pp. 211-223
Persistent link: https://www.econbiz.de/10003733143
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Does high supply chain integration enhance customer response speed?
Chiang, Ai-hsuan; Chen, Wun-hwa; Wu, Soushan - In: The service industries journal 35 (2015) 1/2, pp. 24-43
Persistent link: https://www.econbiz.de/10010491820
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An examination of market orientation and environmental marketing strategy : the case of Chinese firms
Wang, Yi; Shi, Si; Chen, Yang; Gursoy, Dogan - In: The service industries journal 39 (2019) 15/16, pp. 1046-1071
Persistent link: https://www.econbiz.de/10012207439