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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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Consumer evaluation of self-service innovation failure : the effect of brand equity and attribution
Liao, Shuling; Cheng, Colin C. - In: The service industries journal 33 (2013) 5, pp. 467-485
Persistent link: https://www.econbiz.de/10009757832
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Brand equity heterogeneity among strategic groups in service franchising
Chen, Yi-min; Su, Chien-tai - In: The service industries journal 34 (2014) 9/10, pp. 867-884
Persistent link: https://www.econbiz.de/10010391806
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Franchise-based brand equity and performance
Felício, J. Augusto; Duarte, Margarida; Caldeirinha, Vítor - In: The service industries journal 34 (2014) 9/10, pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
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Brand equity for self-driving route along the Silk Road
Xu, Xing'an; Wang, Lilei; Song, Zibin; Song, Jiayun - In: The service industries journal 41 (2021) 7/8, pp. 462-488
Persistent link: https://www.econbiz.de/10012586701
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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381
Persistent link: https://www.econbiz.de/10012498578