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Performance measurement
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42
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42
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39
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The service industries journal
Journal of business research : JBR
1,495
SpringerLink / Bücher
1,153
The journal of brand management : an international journal
638
Industrial marketing management : the international journal for industrial and high-tech firms
598
Journal of marketing research : JMR
509
Journal of retailing and consumer services
498
The journal of product & brand management
424
Journal of marketing
414
Springer eBook Collection
354
European journal of marketing : EJM
352
Journal of marketing management : MM
341
Journal of strategic marketing
339
Europäische Hochschulschriften / 5
320
Journal of the Academy of Marketing Science
314
Gabler Edition Wissenschaft
258
Psychology & marketing
250
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
235
Marketing intelligence & planning
232
Management science : journal of the Institute for Operations Research and the Management Sciences
229
Springer eBook Collection / Business and Economics
228
International journal of hospitality management
227
The journal of business & industrial marketing
227
Journal of marketing communications
222
Journal of advertising research
215
Asia Pacific journal of marketing and logistics
211
International journal of production research
210
Jahrbuch der Absatz- und Verbrauchsforschung
208
Journal of Food Distribution Research
208
Tourism management : research, policies, practice
208
International journal of production economics
205
Journal of business ethics : JOBE
200
Marketing : ZFP ; journal of research and management
188
Research
185
Marketing letters : a journal of research in marketing
175
Business horizons
174
Cogent business & management
174
Technological forecasting & social change : an international journal
171
Lehrbuch
160
Marketing theory
160
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ECONIS (ZBW)
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1
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
Saved in:
2
Franchise-based brand equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
3
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
4
Brand equity for self-driving route along the Silk Road
Xu, Xing'an
;
Wang, Lilei
;
Song, Zibin
;
Song, Jiayun
- In:
The service industries journal
41
(
2021
)
7/8
,
pp. 462-488
Persistent link: https://www.econbiz.de/10012586701
Saved in:
5
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin
;
Lin, Feng Jyh
;
Ryan, Chris
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Saved in:
6
Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross
;
Taheri, Babak
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
Saved in:
7
Corporate brand image in retail banking : development and validation of a scale
Bravo, Rafael
;
Montaner, Teresa
;
Pina, Jose M.
- In:
The service industries journal
30
(
2010
)
7/8
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10003996856
Saved in:
8
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Saved in:
9
Collaborative strategy in sports industry : team co-branding
Lee, Donghun
;
Cottingham, Michael
;
Pearson, Demetrius
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
Saved in:
10
Analysis of consumers' attitudinal and emotional factors on luxury apparel brand purchase intentions
Wang, Stephen W.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
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