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A model of customer-based bran...
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Consumer behaviour
197
Konsumentenverhalten
196
Beziehungsmarketing
185
Relationship marketing
185
Dienstleistungsqualität
113
Service quality
113
Customer satisfaction
89
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89
Brand management
43
Markenführung
43
Brand image
33
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customer satisfaction
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Ha, Hong Youl
4
Taheri, Babak
4
Foxall, Gordon R.
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Gannon, Martin Joseph
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Kim, Wansoo
3
Nicholson, Michael
3
Ok, Chihyung
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Park, Jungkun
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Wang, Stephen W.
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Arici, Hasan Evrim
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The service industries journal
Journal of business research : JBR
2,521
Journal of retailing and consumer services
2,098
International journal of hospitality management
875
SpringerLink / Bücher
835
International journal of consumer studies
776
Psychology & marketing
741
The journal of brand management : an international journal
704
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
European Journal of Marketing
565
NBER working paper series
562
Industrial marketing management : the international journal for industrial and high-tech firms
548
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
475
Journal of marketing research : JMR
458
Asia Pacific journal of marketing and logistics
457
European journal of marketing : EJM
457
Journal of Consumer Marketing
456
Tourism management : research, policies, practice
453
Journal of travel and tourism marketing
429
Journal of marketing management : MM
424
Journal of marketing
420
Journal of Product & Brand Management
419
NBER Working Paper
410
Management science : journal of the Institute for Operations Research and the Management Sciences
396
Journal of the Academy of Marketing Science
392
The journal of services marketing
382
Journal of retailing
375
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Journal of strategic marketing
347
Journal of marketing communications
346
Marketing letters : a journal of research in marketing
345
Cogent business & management
343
International journal of contemporary hospitality management
339
Journal of international consumer marketing
337
Marketing intelligence & planning
336
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
333
International journal of retail & distribution management
330
Journal of fashion marketing and management
327
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ECONIS (ZBW)
349
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1
Can
brand
anthropomorphism trigger emotional
brand
attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
2
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Saved in:
3
Analyzing antecedents and consequences of multidimensional green
brand
equity
Ishaq, Muhammad Ishtiaq
;
Di Maria, Eleonora
;
Danish, …
- In:
The service industries journal
42
(
2022
)
5/6
,
pp. 453-479
Persistent link: https://www.econbiz.de/10013167438
Saved in:
4
Brand
anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan
;
Dogan, Seden
;
Amin, Muslim
;
Kashif Hussain
; …
- In:
The service industries journal
41
(
2021
)
1/2
,
pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
Saved in:
5
Consumer choices among service brands offering ethical attributes
Bridges, Eileen
;
Schramm, Mary
;
Roy, Abhik
- In:
The service industries journal
39
(
2019
)
15/16
,
pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
Saved in:
6
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
7
Tourists' purchase intentions : impact of franchise
brand
awareness
Lin, Yi Hsin
;
Lin, Feng Jyh
;
Ryan, Chris
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 811-827
Persistent link: https://www.econbiz.de/10010391814
Saved in:
8
Franchise-based
brand
equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
9
Brand
attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Saved in:
10
Analysis of consumers' attitudinal and emotional factors on luxury apparel
brand
purchase intentions
Wang, Stephen W.
;
Pelton, Lou E.
;
Hsu, Maxwell K.
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 836-854
Persistent link: https://www.econbiz.de/10012205862
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