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Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng; Tu, Hongwei; Zhou, Xing; Niu, Wanjie - In: The service industries journal 43 (2023) 7/8, pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
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Understanding value-creating practices in social media-based brand communities
Sorensen, Anne; Drennan, Judy - In: The service industries journal 37 (2017) 15/16, pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
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Analyzing antecedents and consequences of multidimensional green brand equity
Ishaq, Muhammad Ishtiaq; Di Maria, Eleonora; Danish, … - In: The service industries journal 42 (2022) 5/6, pp. 453-479
Persistent link: https://www.econbiz.de/10013167438
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Brand anthropomorphism, love and defense : does attitude towards social distancing matter?
Ali, Faizan; Dogan, Seden; Amin, Muslim; Kashif Hussain; … - In: The service industries journal 41 (2021) 1/2, pp. 58-83
Persistent link: https://www.econbiz.de/10012483664
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Consumer choices among service brands offering ethical attributes
Bridges, Eileen; Schramm, Mary; Roy, Abhik - In: The service industries journal 39 (2019) 15/16, pp. 1167-1189
Persistent link: https://www.econbiz.de/10012207460
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon; Back, Ki-Joon - In: The service industries journal 40 (2020) 3/4, pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
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Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang; Luo, She-Juang; Yen, Chang-Hua; Yang, … - In: The service industries journal 36 (2016) 7/8, pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
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Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.; Lee, Seonjeong - In: The service industries journal 41 (2021) 11/12, pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
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Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar; Kassim, Ahmad Sabri; Syed Shah Alam; … - In: The service industries journal 41 (2021) 5/6, pp. 355-381
Persistent link: https://www.econbiz.de/10012498578