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Beziehungsmarketing
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The service industries journal
SpringerLink / Bücher
1,611
Journal of business research : JBR
1,570
Journal of retailing and consumer services
1,067
The journal of brand management : an international journal
595
Industrial marketing management : the international journal for industrial and high-tech firms
557
International journal of hospitality management
497
Springer eBook Collection
449
The journal of product & brand management
414
Europäische Hochschulschriften / 5
397
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
319
Tourism management : research, policies, practice
318
Technological forecasting & social change : an international journal
310
Gabler Edition Wissenschaft
308
Psychology & marketing
308
International journal of internet marketing and advertising : IJIMA
294
Journal of strategic marketing
291
Journal of the Academy of Marketing Science
277
The journal of business & industrial marketing
273
NBER working paper series
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The journal of services marketing
270
Working paper / National Bureau of Economic Research, Inc.
262
Journal of travel and tourism marketing
261
Journal of marketing
258
Springer eBook Collection / Business and Economics
256
Research
252
Journal of marketing communications
244
Ifo Schnelldienst
242
European journal of marketing : EJM
239
Journal of marketing management : MM
239
Information systems research : ISR
234
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
234
Marketing intelligence & planning
230
Management science : journal of the Institute for Operations Research and the Management Sciences
228
Asia Pacific journal of marketing and logistics
227
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
224
International journal of contemporary hospitality management
209
Journal of hospitality marketing & management
208
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
206
Cogent business & management
204
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ECONIS (ZBW)
254
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1
Social media strategy for online service brands
Mills, Adam J.
;
Plangger, Kirk
- In:
The service industries journal
35
(
2015
)
10
,
pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
Saved in:
2
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
Saved in:
3
Exploring interactive communication using social media
Zhang, Chrystal B.
;
Lin, Yi Hsin
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
Saved in:
4
Customer e-complaining behaviours using social media
Balaji, M. S.
;
Jha, Subhash
;
Stafford, Marla Royne
- In:
The service industries journal
35
(
2015
)
11/12
,
pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
Saved in:
5
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
Saved in:
6
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
7
Promoting service brands via the internet
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
The service industries journal
33
(
2013
)
15/16
,
pp. 1544-1563
Persistent link: https://www.econbiz.de/10010229412
Saved in:
8
Key drivers of services
website
loyalty
Sanz Blas, Silvia
;
Ruiz Mafe, Carla
;
Pérez Perez, Isabel
- In:
The service industries journal
34
(
2014
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10010379358
Saved in:
9
Improving customer
website
involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
10
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
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