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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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Differences in the city branding of European capitals based on online vs. offline sources of information
Molina, Arturo; Fernández, Alejandra C.; Gómez, Mar; … - In: Tourism management : research, policies, practice 58 (2017), pp. 28-39
Persistent link: https://www.econbiz.de/10011634629
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En; Xie, Selina Yuqing; Wen, Jun - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
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The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
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Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano; Rubio Benito, Natalia; Campo, Sara - In: Tourism management : research, policies, practice 79 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012237277