//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Probleme und Problematik der R...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
35
Werbung
35
Advertising effects
24
Children
24
Kinder
24
Werbewirkung
24
Target group
20
Zielgruppe
20
Consumer behaviour
12
Konsumentenverhalten
12
Jugendliche
11
Youth
11
Internet marketing
8
Online-Marketing
8
Food
5
Lebensmittel
5
China
4
Consumer socialization
4
Gender
4
Geschlecht
4
Advertising literacy
3
Analphabetismus
3
Brand management
3
Communication media
3
Eltern
3
Fernsehwerbung
3
Hong Kong
3
Hongkong
3
Illiteracy
3
India
3
Indien
3
Kommunikationsmedien
3
Markenführung
3
Media usage
3
Mediennutzung
3
Parents
3
Quantitative methods
3
Social Web
3
Social web
3
Television advertising
3
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Chan, Kara
3
Ng, Yu Leung
3
Furnham, Adrian
2
Abbasi, Amir Zaib
1
Aitken, Robert
1
Anyukhina, Irina
1
Bargh, Danielle
1
Bellotto, Massimo
1
Bertolotti, Mauro
1
Buijzen, Moniek
1
Bush, Bianca
1
Cappelli, Christopher
1
Cartwright, Robert Freeman
1
Cassia, Fabio
1
Choudhary, Sharuti
1
Daems, Kristien
1
De Iulio, Simona
1
De Jans, Steffi
1
Ding Hooi Ting
1
Dresden, Brinsley
1
Elliott, Charlene
1
Ellison, Kirsten
1
Fan, Fei
1
Ferndandez Pfizenmaier, Paula G.
1
Fung, Maggie S. K.
1
García-Béjar, Ligia
1
Gbadamosi, Ayantunji
1
Gunter, Barrie
1
Gurieva, Yulia
1
Hansen, Anders
1
Hudders, Liselot
1
Hurtado, Marina
1
Li, Jessica
1
Liu, Jianqiong
1
Loose, Femke
1
McAlister, Anna R.
1
McClure, Dianne Daley
1
Miguélez-Juan, Blanca
1
Miller, Stephen
1
Mirandah, Gladys
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
European journal of operational research : EJOR
72
Journal of marketing
72
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
54
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
42
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
2
All that glitters is not gold : do materialistic cues in advertising yield resistance?
Cartwright, Robert Freeman
;
Opree, Suzanna J.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10011522203
Saved in:
3
Advertising to children in the Bahamas
McClure, Dianne Daley
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 293-296
Persistent link: https://www.econbiz.de/10011618062
Saved in:
4
Dissuasion : the Elaboration Likelihood Model and young children
McAlister, Anna R.
;
Bargh, Danielle
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 210-225
Persistent link: https://www.econbiz.de/10011615366
Saved in:
5
Correlates of parental mediation of pre-schooler's advertising exposure
Robertson, Kirsten Jane
;
Aitken, Robert
;
Thyne, Maree
; …
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 337-349
Persistent link: https://www.econbiz.de/10011615404
Saved in:
6
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
7
Children perceptions of emotional and rational appeals in social advertisements
Nicolini, Valentina
;
Cassia, Fabio
;
Bellotto, Massimo
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 261-277
Persistent link: https://www.econbiz.de/10011786179
Saved in:
8
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
9
Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung
;
Chan, Kara
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
Saved in:
10
Gender portrayal in food and beverage advertisements in Hong Kong : a content analytic study
Furnham, Adrian
;
Li, Jessica
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 297-307
Persistent link: https://www.econbiz.de/10003790605
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->