Narrow search
Showing 1 - 10 of 25
Cover Image
Exploring ethical consumption of Generation Z : theory of planned behaviour
Djafarova, Elmira; Foots, Sophie - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 413-431
Persistent link: https://www.econbiz.de/10013367911
Cover Image
Influence of social media marketing communications on young consumers' attitudes
Duffett, Rodney Graeme - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011716470
Cover Image
From pride to plate : how feelings of pride and guilt lead Gen Z to plant-based consumption at restaurants
Patcharaporn Mahasuweerachai; Suttikun Chompoonut; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 831-848
Persistent link: https://www.econbiz.de/10014511511
Cover Image
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri; Pelsmacker, Patrick de; Worsley, Ben - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Cover Image
COVID vaccine and Generation Z : a study of factors influencing adoption
Jose, Saju - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 16-32
Persistent link: https://www.econbiz.de/10013367768
Cover Image
Closer together or further apart? : values of hero generations Y and Z during crisis
Azimi, Shabnam; Andonova, Yana; Schewe, Charles D. - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10013367868
Cover Image
Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements : insights from generation Z
Bharadwaj, Samrat - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 468-493
Persistent link: https://www.econbiz.de/10013367920
Cover Image
Generation Z's perceptions and attitudes toward debt : a case study of young consumers in rural Michigan, USA
Squires, Scot; Ho, Henry Wai Leong - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 133-148
Persistent link: https://www.econbiz.de/10014302253
Cover Image
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana; Ellis, Debbie - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Cover Image
Understanding generation Z consumers' revisit intentions to robotic service restaurants
Gupta, Kriti Priya; Pande, Smriti - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 331-351
Persistent link: https://www.econbiz.de/10014302695