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Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave
Yoon, Sungjoon; Park, Yoon-Joo - In: Journal of international trade & commerce 12 (2016) 6, pp. 115-137
Persistent link: https://www.econbiz.de/10011796888
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Determinants of the diversity of cultural participation and consumption in South Africa
Snowball, Jen; Tarentaal, Delon - In: International journal of arts management 25 (2023) 3, pp. 5-18
Persistent link: https://www.econbiz.de/10014431219
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African luxury : aesthetics and politics
Iqani, Mehita (ed.); Dosekun, Simidele (ed.) - 2019
Persistent link: https://www.econbiz.de/10013478723
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Doing anthropology in consumer research
Sunderland, Patricia L.; Denny, Rita Mary Taylor - 2007
Persistent link: https://www.econbiz.de/10003517742
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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"Bringing with us the plague" : consumer research as machinery of zoomorphism
Bradshaw, Alan - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 249-262
Persistent link: https://www.econbiz.de/10009733415
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Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John; Beverland, Michael B. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
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Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
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The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.; Jones, Shawn R.; Stafford, Marla Royne - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
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Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros; Plakoyiannaki, Emmanuella; Outra, … - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 260-275
Persistent link: https://www.econbiz.de/10011453355