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Hard versus soft laddering : implications for appropriate use
Botschen, Günther - In: New developments and approaches in consumer behavior …, (pp. 321-339). 1998
Persistent link: https://www.econbiz.de/10001299786
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1983 survey of marketing research : organization, functions, budget, compensation
Twedt, Dik Warren (contributor) - 1983
Persistent link: https://www.econbiz.de/10003252204
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The scope of sample surveys
Moss, Louis - 1953
Persistent link: https://www.econbiz.de/10003627640
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A survey of marketing research : organization, functions, budget, compensation
American Marketing Association - 1959
Persistent link: https://www.econbiz.de/10002772303
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010
Persistent link: https://www.econbiz.de/10003937185
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Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon; Bolton, Nicola; Fleming, Scott; … - In: Management research review 39 (2016) 7, pp. 786-802
Persistent link: https://www.econbiz.de/10011564332
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A conceptual framework for structuring internet-based marketing survey research
Wiley, James B.; Albaum, Gerald S. - In: The marketing review 16 (2016) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10011597672
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Endogeneity in survey research
Sande, Jon Bingen; Ghosh, Mrinal K. - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
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Mixture item response models for inattentive responding behavior
Jin, Kuan-Yu; Chen, Hui-Fang; Wang, Wen-Chung - In: Organizational research methods : ORM 21 (2018) 1, pp. 197-225
Persistent link: https://www.econbiz.de/10011880096