Narrow search
Showing 1 - 10 of 26,931
Cover Image
Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
Cover Image
Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Cover Image
Bayesian variable selection for nowcasting economic time series
Scott, Steven L.; Varian, Hal R. - 2013
Persistent link: https://www.econbiz.de/10010205275
Cover Image
Bayesian variable selection for nowcasting economic time series
Scott, Steven L.; Varian, Hal R. - In: Economic analysis of the digital economy, (pp. 119-135). 2015
Persistent link: https://www.econbiz.de/10014546807
Cover Image
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Cover Image
The cycle of marketing : a study of modern marketing practice
Spence, A. C. - 1967
Persistent link: https://www.econbiz.de/10000566894
Cover Image
A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
Cover Image
How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
Cover Image
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Cover Image
How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Nickell, David; Rollins, Minna; Hellman, Karl - In: The journal of business & industrial marketing 28 (2013) 5, pp. 455-461
Persistent link: https://www.econbiz.de/10009771093