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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2007 - 8. ed.
Persistent link: https://www.econbiz.de/10003189613
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Marketing management : knowledge and skills
Peter, Jerome Paul (contributor);  … - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001738690
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Marketing in adversity
Baker, Michael John (ed.) - 1976 - 1. publ.
Persistent link: https://www.econbiz.de/10000053056
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2009 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
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Special issue: Marketing in adversity
Baker, Michael John (contributor) - 2009
Persistent link: https://www.econbiz.de/10003870035