//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Fill, Chris"
~person:"Peter, Jerome Paul"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Upgraded social status and con...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing
95
Marketingmanagement
40
Marketing management
39
Theorie
18
Theory
18
Marketing theory
13
Marketingtheorie
13
Einführung
11
Kommunikation
11
Beziehungsmarketing
9
Relationship marketing
9
Marktforschung
7
Communication
6
Kommunikationsstrategie
6
Unternehmen
6
Verbraucherverhalten
6
Consumer behaviour
5
Kommunikationsmodell
5
Konsumentenverhalten
5
Management
5
Market research
5
USA
5
United States
5
Selling
4
Strategisches Management
4
Verkauf
4
Advertising
3
Brand management
3
Communication in marketing
3
Markenführung
3
Werbung
3
Aufsatzsammlung
2
Consumer behavior
2
Distribution channel
2
Lehrbuch
2
Marktkommunikation
2
Public relations
2
Vertriebsweg
2
Afrika
1
Branding (Marketing)
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
94
Article
2
Type of publication (narrower categories)
All
Lehrbuch
47
Textbook
45
Glossar enthalten
16
Glossary included
16
Bibliographie
8
Einführung
4
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
French
Undetermined
Vietnamese
German
11
Author
All
Armstrong, Gary
Fill, Chris
Peter, Jerome Paul
Kotler, Philip
181
Irwin, Scott H.
98
Kaiser, Harry M.
68
Good, Darrel L.
65
Wilson, William W.
62
Jabbar, Mohammad A.
52
Jayne, Thomas S.
49
Sheth, Jagdish N.
49
McDonald, Malcolm
47
Baker, Michael John
45
Garcia, Philip
41
Tadajewski, Mark
41
Kerin, Roger A.
40
Brorsen, B. Wade
39
Brown, Stephen
39
Griffith, Garry R.
37
Ferrell, Odies C.
35
Hair, Joseph F.
34
Piercy, Nigel
34
Ward, Clement E.
34
Moutinho, Luiz
33
Homburg, Christian
32
Rausser, Gordon C.
32
Svensson, Göran
32
Good, Darrel
30
Leeflang, Peter
28
Richards, Timothy J.
28
Sexton, Richard J.
28
Tschirley, David L.
28
Brennan, Ross
27
Franses, Philip Hans
27
Kitchen, Philip J.
27
Malhotra, Naresh K.
27
Schmit, Todd M.
27
Vrontis, Demetris
27
Woods, Timothy A.
27
Grönroos, Christian
26
more ...
less ...
Institution
All
Chartered Institute of Marketing
1
Published in...
All
Always learning
3
McGraw-Hill/Irwin series in marketing
2
Always Learning
1
CIM coursebook
1
Marketing communication : new approaches, technologies, and styles
1
McGraw-Hill higher education
1
Pearson Education International
1
Pearson Global edition
1
The Prentice Hall series in marketing
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
62
USB Cologne (EcoSocSci)
34
Showing
1
-
10
of
96
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Football in Africa : conflict, conciliation and community
Armstrong, Gary
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004790738
Saved in:
2
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2001
-
9. ed., international ed.
Persistent link: https://www.econbiz.de/10001534179
Saved in:
3
Marketing
communications : contexts, strategies and applications
Fill, Chris
-
2002
-
3rd ed
Persistent link: https://www.econbiz.de/10001586024
Saved in:
4
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2002
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
Saved in:
5
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed.
Persistent link: https://www.econbiz.de/10004126896
Saved in:
6
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10004091454
Saved in:
7
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004596181
Saved in:
8
Marketing
: an introduction
Armstrong, Gary
;
Kotler, Philip
-
1999
-
5. ed.
Persistent link: https://www.econbiz.de/10004598235
Saved in:
9
Marketing
: creating value for customers
Churchill, Gilbert A.
;
Peter, Jerome Paul
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004367478
Saved in:
10
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1998
-
8. ed.
Persistent link: https://www.econbiz.de/10004377417
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->