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Football in Africa : conflict, conciliation and community
Armstrong, Gary (contributor) - 2003
Persistent link: https://www.econbiz.de/10004790738
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Introduction Strategy for New Products with Positive and Negative Word-of-Mouth
Mahajan, Vijay; Muller, Eitan; Kerin, Roger A. - In: Management Science 30 (1984) 12, pp. 1389-1404
Existing innovation diffusion models assume that individual experience with the product is always communicated positively through word-of-mouth. For certain innovations, however, this assumption is tenuous since communicators of the product experience may transfer favorable, unfavorable, or...
Persistent link: https://www.econbiz.de/10009213974
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2001 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10001534179
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2004 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10004126896
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004091454
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Contemporary perspectives on strategic market planning
Kerin, Roger A.; Mahajan, Vijay; Varadarajan, P. Rajan - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004098737
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004596181
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 1999 - 5. ed.
Persistent link: https://www.econbiz.de/10004598235