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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2001 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10001534179
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2002 - 6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2007 - 8. ed.
Persistent link: https://www.econbiz.de/10003189613
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Marketing management : knowledge and skills
Peter, Jerome Paul (contributor);  … - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001738690
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2003 - 10. ed.. internat. ed
Persistent link: https://www.econbiz.de/10001742220
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001792149
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995