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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Peter, Jerome Paul"
~subject:"Theorie"
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Theorie
Marketing
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33
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11
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9
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9
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Armstrong, Gary
Peter, Jerome Paul
Kotler, Philip
20
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17
Donnelly, James H.
12
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10
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9
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9
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9
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8
Leeflang, Peter
8
Wierenga, Berend
8
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7
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7
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7
Kreitner, Robert
7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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6
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6
Weber, Max
6
Albach, Horst
5
Ansary, Adel I. el-
5
Backhaus, Jürgen G.
5
Bovée, Courtland L.
5
Boyd, Harper W.
5
Bögenhold, Dieter
5
Daves, Phillip R.
5
George, Jennifer M.
5
Hirschey, Mark
5
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McGraw-Hill/Irwin series in marketing
1
The Prentice Hall series in marketing
1
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ECONIS (ZBW)
17
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1
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
5
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
6
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
10. ed.
Persistent link: https://www.econbiz.de/10008669176
Saved in:
7
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
8
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009678469
Saved in:
9
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
10
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
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