//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Peter, Jerome Paul"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Upgraded social status and con...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Theory
Marketing
67
Marketingmanagement
33
Marketing management
32
Theorie
17
Einführung
11
Beziehungsmarketing
9
Marketing theory
9
Marketingtheorie
9
Relationship marketing
9
Marktforschung
6
Verbraucherverhalten
6
Consumer behaviour
5
Konsumentenverhalten
5
Market research
5
Management
4
Selling
4
USA
4
United States
4
Verkauf
4
Strategisches Management
3
Aufsatzsammlung
2
Consumer behavior
2
Afrika
1
Fußball
1
Kundenmanagement
1
Marketingpolitik
1
Methode
1
Soziologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
17
Type of publication (narrower categories)
All
Lehrbuch
16
Textbook
16
Glossar enthalten
4
Glossary included
4
Language
All
English
French
Undetermined
Vietnamese
German
5
Author
All
Armstrong, Gary
Peter, Jerome Paul
Kotler, Philip
27
Franses, Philip Hans
17
Donnelly, James H.
13
Kurtz, David L.
10
Boone, Louis E.
9
Keller, Kevin Lane
9
Leeflang, Peter
9
McDaniel, Carl D.
8
Parsons, Talcott
8
Wierenga, Berend
8
Brigham, Eugene F.
7
Fitzgerald, Doireann
7
Griffin, Ricky W.
7
Haller, Stefanie
7
Kreitner, Robert
7
Nickels, William G.
7
Weber, Max
7
Boyd, Harper W.
6
Dobbin, Frank
6
Hair, Joseph F.
6
Hruschka, Harald
6
Jones, Gareth R.
6
Malhotra, Naresh K.
6
McHugh, James M.
6
McHugh, Susan M.
6
Pearce, John A.
6
Robinson, Richard B.
6
Stern, Louis W.
6
Swedberg, Richard
6
Yedid-Levi, Yaniv
6
Albach, Horst
5
Ansary, Adel I. el-
5
Backhaus, Jürgen G.
5
Bagozzi, Richard P.
5
Bovée, Courtland L.
5
Bögenhold, Dieter
5
Daves, Phillip R.
5
George, Jennifer M.
5
Green, Paul E.
5
more ...
less ...
Published in...
All
McGraw-Hill/Irwin series in marketing
1
The Prentice Hall series in marketing
1
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003189613
Saved in:
2
Marketing
management : knowledge and skills
Peter, Jerome Paul
(
contributor
); …
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001738690
Saved in:
3
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
4
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
5
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
8
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2009
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003734238
Saved in:
9
Marketing
management : knowledge and skills
Peter, Jerome Paul
;
Donnelly, James H.
-
2007
-
8. ed.
Persistent link: https://www.econbiz.de/10003349984
Saved in:
10
A preface to
marketing
management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->