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Marketing management : knowledge and skills

Peter, Jerome Paul; Donnelly, James H. - 2007 - 8. ed.

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Marketing : an introduction

Kotler, Philip; Armstrong, Gary - 1997 - 4. ed.

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Principles of marketing

Kotler, Philip; Armstrong, Gary - 1991 - 5. ed.

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Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C. - 1990 - 2. ed.

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Marketing : an introduction

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Marketing : an introduction

Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2020 - Fourteenth edition, global edition

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Marketing : an introduction

Armstrong, Gary; Kotler, Philip; Opresnik, Marc Oliver - 2023 - Fifteenth edition, Global edition

"Today's marketing is all about creating customer value and engagement in a fast-changing, increasingly digital and … social marketplace. Marketing starts with understanding consumer needs and wants, determining which target markets the … tried-and-true traditional marketing methods, marketers have a dazzling set of new online, mobile, and social media tools …

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Principles of marketing

Kotler, Philip; Armstrong, Gary - 9. ed., internat. ed.

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Marketing : an introduction

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