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Six sixty‐six and all that (or, what the hell is marketing eschatology?)

Brown, Stephen - In: European Journal of Marketing 31 (1997) 9/10, pp. 639-653

marketing theorists, for whom the end of marketing is nigh. Describes the background to the Marketing Eschatology Retreat and … outlines six different ways in which marketing and eschatology can be related. …

Persistent link: https://www.econbiz.de/10014723235

Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed

Persistent link: https://www.econbiz.de/10000856651

Marketing management : knowledge and skills ; text, analysis, cases, plans

Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.

Persistent link: https://www.econbiz.de/10000842350

Postmodern marketing

Brown, Stephen; Brown, Stephen Walter - 1995 - 1. publ.

Persistent link: https://www.econbiz.de/10000507753

Consumer behavior & marketing strategy

Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.

Persistent link: https://www.econbiz.de/10003881387

A preface to marketing management

Peter, Jerome Paul; Donnelly, James H. - 2011 - 12. ed., [internat. student ed.]

Persistent link: https://www.econbiz.de/10003895933

Please hold, your call is important to us : some thoughts on unspeakable customer experiences

Brown, Stephen - In: Memorable customer experiences : a research anthology, (pp. 253-266). 2009

Persistent link: https://www.econbiz.de/10003902768

Marketing management : knowledge and skills

Peter, Jerome Paul; Donnelly, James H. - 2011 - 10. ed.

Persistent link: https://www.econbiz.de/10008669176

The failgood factor: playing hopscotch in the marketing minefield

Brown, Stephen - In: The marketing review 7 (2007) 2, pp. 125-138

Persistent link: https://www.econbiz.de/10003501542

A preface to marketing management

Peter, Jerome Paul; Donnelly, James H. - 2008 - 11. ed., internat. student ed.

Persistent link: https://www.econbiz.de/10003527137