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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2nd ed
Persistent link: https://www.econbiz.de/10000590826
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Marketing strategies : new approaches, new techniques
McDonald, Malcolm (ed.) - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000543648
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2011 - 12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
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Marketing management : knowledge and skills
Peter, Jerome Paul; Donnelly, James H. - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008669176
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137