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Kotler, Philip
120
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66
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54
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39
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36
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33
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74
Qualitative market research : an international journal
73
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42
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38
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36
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29
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25
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Always learning
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Conjoint measurement : methods and applications
19
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19
Fundamentals of marketing research ; Vol. 2
19
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The handbook of marketing research : uses, misuses, and future advances
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18
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8
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1
Needmining : automated analytical support for customer need elicitation
Kühl, Niklas
-
2017
Persistent link: https://www.econbiz.de/10011875546
Saved in:
2
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.
;
Gordon, Wendy
;
Langmaid, Roy
-
1988
Persistent link: https://www.econbiz.de/10000743862
Saved in:
5
Marketing research: measurement and method ; a text with cases
Tull, Donald S.
;
Tull, Donald Stanley
;
Hawkins, Del I.
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000559087
Saved in:
6
Essentials of marketing research
Proctor, Tony
-
1997
Persistent link: https://www.econbiz.de/10000627349
Saved in:
7
Manual on market research and analysis
1996
Persistent link: https://www.econbiz.de/10000629702
Saved in:
8
Comparative management and marketing : text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
9
Marketing : an integrated, analytical approach
Taylor, Weldon J.
;
Shaw, Roy T.
-
1969
-
2. ed
Persistent link: https://www.econbiz.de/10000415816
Saved in:
10
Marketing research
Chisnall, Peter M.
-
1997
-
5th edition
Persistent link: https://www.econbiz.de/10000601116
Saved in:
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