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~language:"eng"
~language:"ita"
~subject:"Deutschland"
~subject:"Fernsehprogramm"
~subject:"Fernsehwerbung"
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Deutschland
Fernsehprogramm
Fernsehwerbung
Fernsehen
1,076
Television
998
USA
219
Rundfunk
177
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163
television
136
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125
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102
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87
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Kind, Hans Jarle
7
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7
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6
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6
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5
Müller, Helge
5
Neumeier, Florian
5
Stennek, Johan
5
Beal, Virginia
4
Hornuf, Lars
4
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4
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3
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2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
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Jackson, John D.
2
Joo, Mingyu
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Kent, Robert J.
2
Puente, Víctor
2
Rodríguez, Plácido
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Journal of marketing communications
5
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4
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European journal of marketing : EJM
3
International journal of sport finance
3
JMM : the international journal on media management
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3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
P / the Rand Corporation
3
Prometheus : critical studies in innovation
3
IFN working paper
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International screen industries
2
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
2
Journal of advertising research
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
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2
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2
Working papers in economics
2
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
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Advertising in a multimedia age
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American economic journal : a journal of the American Economic Association
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Annals of the Institute of Social Science
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Annual Marketing Research Conference : contributed papers, 1953
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ECONIS (ZBW)
191
EconStor
5
USB Cologne (EcoSocSci)
4
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
3
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
4
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
5
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
6
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
7
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
8
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
9
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
10
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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