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Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
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Towards a Bourdieusian analysis of the social composition of the UK film and television workforce
Randle, Keith; Forson, Cynthia; Calveley, Moira - In: Work, employment & society : a journal of the British … 29 (2015) 4, pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
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Correcting audience externalities in television advertising
Wilbur, Kenneth C.; Xu, Linli; Kempe, David - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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An exploration of shared services agreements within US local television markets
Hull, Kevin; Coffey, Amy Jo - In: Journal of media business studies 12 (2015) 1/2, pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603