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The service-enabled customer experience : a jump-start to competitive advantage
Gopalani, Anees; Shick, Kevin - In: Journal of business strategy 32 (2011) 3, pp. 4-12
Persistent link: https://www.econbiz.de/10009160067
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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The emergence of social media as a contemporary marketing practice
Solomon, T.; Peter, R. - In: Analyzing the strategic role of social networking in …, (pp. 314-333). 2017
Persistent link: https://www.econbiz.de/10011531135
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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people
Michelli, Joseph A - 2014
Persistent link: https://www.econbiz.de/10010193160
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Organizational processes for B2B services IMC data quality
Zahay, Debra L.; Peltier, James; Krishen, Anjala S.; … - In: The journal of business & industrial marketing 29 (2014) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
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The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan; Niersbach, Barbara; Ivens, Björn Sven - In: The journal of business & industrial marketing 38 (2023) 2, pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
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Decoding success factors of innovation culture
Burdon, Stephen; Kang, Kyeong; Mooney, Grant - In: Enterprise information systems and the digitalization …, (pp. 258-271). 2017
Persistent link: https://www.econbiz.de/10011669845
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale E.; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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The marketing practices-performance relationship in professional service firms
Sweeney, Jillian C.; Soutar, Geoffrey N.; … - In: Journal of service management 22 (2011) 3, pp. 292-316
Persistent link: https://www.econbiz.de/10009239541
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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467