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Building relationships with customers - a first step towards (mass-) customization of products and services
Grether, Mark - 1996
information systems which will change the traditional mass-marketing approach ... …
Persistent link: https://www.econbiz.de/10005840509
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Customer relationship management theory and research in the new millennium : directions for future research
Debnath, Rajarshi; Datta, Biplab; Mukhopadhyay, Susmita - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
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The power of loyalty : 10 essential steps to build a successful customer loyalty strategy
Brooks, Roger L. - 2010
Persistent link: https://www.econbiz.de/10003937543
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Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai; Wang, Xiaoyan; Long, Yu; Wee, Chow Hou; … - In: Journal of business-to-business marketing 22 (2015) 3, pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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E-loyalty towards mobile applications in online food ordering business model
Sanandra, Riska Fauzi; Nair, Praveen Balakrishnan - In: Impact of globalization and advanced technologies on …, (pp. 264-278). 2021
Persistent link: https://www.econbiz.de/10012518318
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Transient market power of firms
Ramamohan Rao, T. V. S.; Bhattacharyya, Surajit - 2021
Persistent link: https://www.econbiz.de/10012590535
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Handbook of services marketing & management
Swartz, Teresa A. (contributor); Iacobucci, Dawn (contributor) - 2000 - Online-Ausg.
authors present contributions from the world's leading experts on services marketing and management …
Persistent link: https://www.econbiz.de/10013207907
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
Persistent link: https://www.econbiz.de/10010207710
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Marketing and Customer Loyalty : The Extra Step Approach
Cavallone, Mauro - 2017
This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective …, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it … attributes to the final extra step in enhancing the effectiveness of marketing efforts. Readers will find clear description of …
Persistent link: https://www.econbiz.de/10012398261