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51
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Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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CIM practice & revision kit / Professional certificate in marketing
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4
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4
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Innovation & success : who needs market research? ; the story as told by successful innovators
Houghton, Tony
-
1997
Persistent link: https://www.econbiz.de/10004063631
Saved in:
2
Marketing research
Chisnall, Peter M.
-
1997
-
5. ed.
Persistent link: https://www.econbiz.de/10004308777
Saved in:
3
The handbook for focus group research
Greenbaum, Thomas L.
-
1998
-
2. ed., rev. and expanded
Persistent link: https://www.econbiz.de/10004331331
Saved in:
4
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2000
-
European ed.
Persistent link: https://www.econbiz.de/10004342515
Saved in:
5
Contemporary marketing research
MacDaniel, Carl
(
contributor
);
Gates, Roger H.
(
contributor
)
Persistent link: https://www.econbiz.de/10004342571
Saved in:
6
Sales forecasting management
Mentzer, John T.
;
Bienstock, Carol C.
-
1998
Persistent link: https://www.econbiz.de/10004350777
Saved in:
7
Inside information : making sense of marketing data
Smith, David V. L.
;
Fletcher, Jonathan H.
-
2001
Persistent link: https://www.econbiz.de/10004404110
Saved in:
8
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004446773
Saved in:
9
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004451462
Saved in:
10
The naked consumer today : or an overview of why consumers really buy things, and what this means for marketing
Callebaut, Jan
(
contributor
)
-
2003
-
2., rev. ed.
Persistent link: https://www.econbiz.de/10004475151
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