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~subject:"Marktforschung"
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Marktforschung
Market research
4,176
Marketing
3,148
Konsumentenverhalten
1,764
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1,747
Marketingmanagement
1,133
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1,128
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377
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374
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364
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348
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342
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327
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Malhotra, Naresh K.
55
Hruschka, Harald
23
Kumar, V.
21
Sarstedt, Marko
21
Hair, Joseph F.
20
Kamakura, Wagner A.
20
Wedel, Michel
20
Green, Paul E.
19
Birks, David F.
17
Sheth, Jagdish N.
17
Herrmann, Andreas
16
Gustafsson, Anders
15
Huber, Frank
15
McDaniel, Carl D.
15
Aaker, David A.
14
DeSarbo, Wayne
14
Viswanathan, Madhu
14
Belk, Russell W.
13
Day, George S.
13
Eisend, Martin
13
Holbrook, Morris B.
13
Leeflang, Peter
13
Albaum, Gerald S.
12
Baumgartner, Hans
12
Churchill, Gilbert A.
12
Hanssens, Dominique M.
12
Lehmann, Donald R.
12
Ortinau, David J.
12
Weijters, Bert
12
Wind, Yoram
12
Allenby, Greg M.
11
Bagozzi, Richard P.
11
DeSarbo, Wayne S.
11
Dolnicar, Sara
11
Fischer, Eileen
11
Franses, Philip Hans
11
Diamantopoulos, Adamantios
10
Ferber, Robert
10
Hawkins, Del I.
10
Wittink, Dick R.
10
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European Society for Opinion and Marketing Research
45
American Marketing Association
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Esomar
17
Market Research Society
10
American Management Association
9
United States / Business and Defense Services Administration
9
Danish Technological Institute
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
5
National Industrial Conference Board
5
AMACOM
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
OECD
4
World Association for Public Opinion Research
4
Advertising Research Foundation
3
European Association for Industrial Marketing Research
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
Marketing Science Institute
3
National Council of Applied Economic Research
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Academy of Marketing
2
Academy of Marketing Science
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2
Alabama Highway Research Group
2
American Management Association / Marketing Division
2
Australien / Department of Industry, Science and Technology
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2
Bund Deutscher Verkaufsförderer und Trainer
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Deutsche Werbewissenschaftliche Gesellschaft
2
European Marketing Academy
2
European Pharmaceutical Marketing Research Association
2
European Productivity Agency
2
Gesellschaft für Angewandtes Marketing
2
GfK-Nürnberg e.V.
2
Harvard University
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Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
92
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
International journal of market research
42
Journal of marketing management : MM
42
SpringerLink / Bücher
35
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
SAGE library in marketing
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Fundamentals of marketing research ; Vol. 1
12
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Source
All
ECONIS (ZBW)
4,825
USB Cologne (EcoSocSci)
184
OLC EcoSci
20
EconStor
13
ArchiDok
8
RePEc
2
USB Cologne (business full texts)
1
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Showing
1
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10
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date (oldest first)
1
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
2
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
3
Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.
;
Gordon, Wendy
;
Langmaid, Roy
-
1988
Persistent link: https://www.econbiz.de/10000743862
Saved in:
4
Marketing research: measurement and method ; a text with cases
Tull, Donald S.
;
Tull, Donald Stanley
;
Hawkins, Del I.
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000559087
Saved in:
5
Essentials of marketing research
Proctor, Tony
-
1997
Persistent link: https://www.econbiz.de/10000627349
Saved in:
6
Manual on market research and analysis
1996
Persistent link: https://www.econbiz.de/10000629702
Saved in:
7
Comparative management and marketing : text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
8
Marketing : an integrated, analytical approach
Taylor, Weldon J.
;
Shaw, Roy T.
-
1969
-
2. ed
Persistent link: https://www.econbiz.de/10000415816
Saved in:
9
Marketing research
Chisnall, Peter M.
-
1997
-
5th edition
Persistent link: https://www.econbiz.de/10000601116
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
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