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Needmining : automated analytical support for customer need elicitation
Kühl, Niklas - 2017
Persistent link: https://www.econbiz.de/10011875546
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.; Gordon, Wendy; Langmaid, Roy - 1988
Persistent link: https://www.econbiz.de/10000743862
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Marketing research: measurement and method ; a text with cases
Tull, Donald S.; Tull, Donald Stanley; Hawkins, Del I. - 1980 - 2. ed.
Persistent link: https://www.econbiz.de/10000559087
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Essentials of marketing research
Proctor, Tony - 1997
Persistent link: https://www.econbiz.de/10000627349
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Manual on market research and analysis
1996
Persistent link: https://www.econbiz.de/10000629702
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813
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Marketing : an integrated, analytical approach
Taylor, Weldon J.; Shaw, Roy T. - 1969 - 2. ed
Persistent link: https://www.econbiz.de/10000415816
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Marketing research
Chisnall, Peter M. - 1997 - 5th edition
Persistent link: https://www.econbiz.de/10000601116