//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"nld"
~language:"tur"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mass-Customization von Dienstl...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Marketing
2,614
Marketingmanagement
684
Verbraucherverhalten
651
Electronic Commerce
631
Management
581
Konsumentenverhalten
537
Consumer behaviour
530
Werbung
481
Marketing management
450
Kundenmanagement
449
Unternehmen
433
Markenpolitik
421
Internet
420
Theorie
389
Theory
378
Aufsatzsammlung
371
USA
370
Internationales Marketing
319
Strategisches Management
318
Internet marketing
305
Relationship marketing
301
Beziehungsmarketing
300
Online-Marketing
277
Deutschland
275
United States
271
Markenführung
264
Brand management
262
Verkauf
250
Advertising
234
Welt
233
World
232
Germany
222
Markenartikel
208
Ratgeber
207
Beziehungsmanagement
206
Marketingstrategie
203
E-commerce
196
Dienstleistung
189
Öffentlichkeitsarbeit
188
more ...
less ...
Online availability
All
Undetermined
40
Free
4
Type of publication
All
Book / Working Paper
284
Journal
27
Type of publication (narrower categories)
All
Lehrbuch
45
Collection of articles of several authors
37
Sammelwerk
37
Textbook
35
Aufsatzsammlung
33
Hochschulschrift
15
Glossar enthalten
11
Glossary included
11
Handbook
10
Handbuch
10
Thesis
10
Konferenzschrift
9
Graue Literatur
8
Non-commercial literature
8
Case study
6
Fallstudie
6
Bibliografie
4
Conference proceedings
4
Bibliographie
3
Festschrift
3
Guidebook
3
Ratgeber
3
Accompanied by computer file
2
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
CD-ROM, DVD
2
Elektronischer Datenträger als Beilage
2
Mehrbändiges Werk
2
Multi-volume publication
2
Series
2
Working Paper
2
Wörterbuch
2
Amtsdruckschrift
1
Collection of articles written by one author
1
Dictionary (multilingual)
1
Dissertation u.a. Prüfungsschriften
1
Einführung
1
Government document
1
Interview
1
more ...
less ...
Language
All
English
Dutch
Turkish
German
768
Undetermined
13
French
4
Italian
1
Spanish
1
more ...
less ...
Author
All
Malhotra, Naresh K.
15
Aaker, David A.
9
Day, George S.
9
Kumar, V.
9
Birks, David F.
7
Fitchett, James
5
Hair, Joseph F.
5
Hanssens, Dominique M.
5
Kotler, Philip
5
McDaniel, Carl D.
5
Bush, Robert P.
4
Chisnall, Peter M.
4
Herrmann, Andreas
4
Ortinau, David J.
4
Sarstedt, Marko
4
Anderson, Chris
3
Brace, Ian
3
Churchill, Gilbert A.
3
Franses, Philip Hans
3
Gates, Roger
3
Gates, Roger H.
3
Gustafsson, Anders
3
Hildebrandt, Lutz
3
Huber, Frank
3
Poynter, Ray
3
Proctor, Tony
3
Robertson, Thomas S.
3
Wind, Yoram
3
Zikmund, William G.
3
Bearden, William O.
2
Bieger, Thomas
2
Carson, David
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Fritz, Wolfgang
2
Gordon, Wendy
2
Green, Paul E.
2
Grunert, Klaus G.
2
Hackley, Christopher E.
2
Harmeling, Colleen M.
2
more ...
less ...
Institution
All
American Marketing Association
3
European Society for Opinion and Marketing Research
3
Academy of Marketing Science
2
Edward Elgar Publishing
2
European Association for Industrial Marketing Research
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
AMACOM
1
Association for Survey Computing
1
BDW, Deutscher Kommunikationsverband
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bund Deutscher Verkaufsförderer und Trainer
1
Deutsches Historisches Institut Washington DC
1
European Marketing Academy
1
Europäische Kommission
1
Europäische Kommission / Programme of Technical Assistance to the New Independent States
1
Fachtagung Business Geographics <2000, Salzburg>
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft für Angewandtes Marketing
1
GfK-Nürnberg e.V.
1
Harvard Graduate School of Business Administration
1
Haupt Verlag
1
IGI Global
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Kongress der Deutschen Marktforschung <30, 1995, Berlin>
1
Market Research Society
1
RWTH Aachen
1
Seminar: New Ways for Optimising Integrated Communications <210, 1997, Paris>
1
Springer Fachmedien Wiesbaden
1
Springer Nature Switzerland AG
1
Technische Universität Clausthal
1
Walter de Gruyter & Co.
1
Zentrum für Geographische Informationsverarbeitung <Salzburg>
1
more ...
less ...
Published in...
All
SpringerLink / Bücher
12
Sage benchmarks in social research methods
5
Springer eBook Collection
4
Springer eBook Collection / Business and Management
4
International series in quantitative marketing
3
SAGE library in marketing
3
Advances in econometrics
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Business/Economics
2
Edward Elgar E-Book Archive
2
Gabler Edition Wissenschaft
2
Gabler Research
2
International series in quantitative marketing : ISQM
2
McGraw-Hill/Irwin series in marketing
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Springer Texts in Business and Economics
2
Ankara Üniversitesi Siyasal Bilgiler Fakültesi yayınları
1
Business and Management
1
Contributions to management science
1
Elgar original reference
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Hamburger Schriften zur Marketingforschung
1
Handbooks in communication and media
1
Houghton Mifflin Adviser in Marketing
1
International Series in Quantitative Marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International series in operations research & management science
1
International's series in marketing
1
Journal of accounting & economics
1
Key issues in marketing management
1
Legends in marketing
1
Legends in marketing series
1
Market research in practice series
1
Marketing Scales Handbook
1
Marketing and consumer psychology series
1
Markt und Marketing
1
Mastering business research methods
1
McGraw Hill higher education
1
McGraw-Hill series in marketing
1
Neue Schriften zur Online-Forschung
1
more ...
less ...
Source
All
ECONIS (ZBW)
221
USB Cologne (EcoSocSci)
90
Showing
1
-
10
of
311
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
2
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
3
Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.
;
Gordon, Wendy
;
Langmaid, Roy
-
1988
Persistent link: https://www.econbiz.de/10000743862
Saved in:
4
Marketing research: measurement and method ; a text with cases
Tull, Donald S.
;
Tull, Donald Stanley
;
Hawkins, Del I.
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000559087
Saved in:
5
Essentials of marketing research
Proctor, Tony
-
1997
Persistent link: https://www.econbiz.de/10000627349
Saved in:
6
Manual on market research and analysis
1996
Persistent link: https://www.econbiz.de/10000629702
Saved in:
7
Comparative management and marketing : text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
8
Marketing : an integrated, analytical approach
Taylor, Weldon J.
;
Shaw, Roy T.
-
1969
-
2. ed
Persistent link: https://www.econbiz.de/10000415816
Saved in:
9
Marketing research
Chisnall, Peter M.
-
1997
-
5th edition
Persistent link: https://www.econbiz.de/10000601116
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10000507567
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->