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~language:"eng"
~language:"pol"
~subject:"Strategic management"
~subject:"Supplier relationship management"
~subject:"Theorie"
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Industrial marketing management : the international journal for industrial and high-tech firms
239
The journal of business & industrial marketing
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Journal of business research : JBR
100
European journal of operational research : EJOR
42
Journal of business-to-business marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
30
Journal of marketing
25
The journal of services marketing
24
International journal of production economics
22
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
Journal of retailing and consumer services
20
International journal of production research
19
The service industries journal
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
International journal of procurement management
12
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Marketing theory
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Service business
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SpringerLink / Bücher
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International journal of hospitality management
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Journal of personal selling & sales management : JPSSM
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Production and operations management : an international journal of the Production and Operations Management Society
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Services marketing quarterly
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Discussion paper / Centre for Economic Policy Research
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Journal of business ethics : JOBE
10
Journal of service research : JSR
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Meddelanden från Svenska Handelshögskolan
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The international journal of bank marketing : IJBM
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European journal of marketing : EJM
9
Harvard business review : HBR
9
International journal of project management : the journal of The International Project Management Association
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Journal of marketing management : MM
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Journal of marketing research : JMR
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The Harvard John M. Olin discussion paper series
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The journal of personal selling & sales management : JPSSM
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Business horizons
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Computers & operations research : and their applications to problems of world concern ; an international journal
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ECONIS (ZBW)
3,395
EconStor
1
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1
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10
of
3,396
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date (oldest first)
1
Creating superior customer value and reaping its benefits for the company
Staritz, Matthias
-
2008
Persistent link: https://www.econbiz.de/10003721453
Saved in:
2
Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
3
The role of time-varying contextual factors in latent Attrition models for customer base analysis
Bachmann, Patrick
;
Meierer, Markus
;
Näf, Jeffrey
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 783-809
Persistent link: https://www.econbiz.de/10012623449
Saved in:
4
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
5
Using customer lifetime value to plan optimal promotions
Ekinci, Yeliz
;
Ulengin, Füsum
;
Uray, Nimet
- In:
The service industries journal
34
(
2014
)
2
,
pp. 103-122
Persistent link: https://www.econbiz.de/10010257795
Saved in:
6
A cross-cohort changepoint model for customer-base analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
7
A numerical approach to the customer lifetime value
Bayanjargal, Darkhijav
;
Davaasuren, Batsukh
;
Enkhbat, …
- In:
Inventi impact: retailing & consumer services
(
2018
)
4
,
pp. 234-240
Persistent link: https://www.econbiz.de/10012130323
Saved in:
8
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
9
Measuring customer lifetime value in a semi-contractual transaction setting with artificially truncated duration
Qi, Jiayin
;
Zhou, Yong-pin
;
Li, Jia
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10013336321
Saved in:
10
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
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