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~language:"eng"
~language:"rus"
~language:"swe"
~source:"econis"
~subject:"Central planning"
~subject:"Deutschland <DDR>"
~subject:"Deutschland"
~subject:"Internationale Wirtschaftsbeziehungen"
~subject:"Marktforschung"
~subject:"RGW-Staaten"
~subject:"United States"
~subject:"Verbraucherverhalten"
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Malhotra, Naresh K.
48
Hruschka, Harald
23
Sarstedt, Marko
22
Kumar, V.
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Green, Paul E.
19
Hair, Joseph F.
18
Kotler, Philip
18
Belk, Russell W.
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Aaker, David A.
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Solomon, Michael R.
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Wind, Yoram
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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RWTH Aachen
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OECD
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National Industrial Conference Board
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Martin-Luther-Universität Halle-Wittenberg / Sektion Pflanzenproduktion
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Saatgutsymposium <3, 1984, Halle (Saale)>
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World Association for Public Opinion Research
4
Advertising Research Foundation
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Journal of marketing research : JMR
175
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
92
SpringerLink / Bücher
75
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
45
International journal of market research
42
Journal of marketing management : MM
42
Journal of consumer behaviour : an international research review
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Springer eBook Collection / Business and Management
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
18
Springer eBook Collection
18
Political values and health care : the German experience
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Review of marketing research
16
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Marketing intelligence & planning
14
Research
14
Springer eBook Collection / Business and Economics
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
624
EconStor
21
OLC EcoSci
20
ArchiDok
8
RePEc
2
USB Cologne (business full texts)
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1
Needmining : automated analytical support for customer need elicitation
Kühl, Niklas
-
2017
Persistent link: https://www.econbiz.de/10011875546
Saved in:
2
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
3
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
4
Qualitative market research : a practitioner's and buyer's guide
Gordon, Wendy M.
;
Gordon, Wendy
;
Langmaid, Roy
-
1988
Persistent link: https://www.econbiz.de/10000743862
Saved in:
5
Marketing research: measurement and method ; a text with cases
Tull, Donald S.
;
Tull, Donald Stanley
;
Hawkins, Del I.
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000559087
Saved in:
6
Essentials of marketing research
Proctor, Tony
-
1997
Persistent link: https://www.econbiz.de/10000627349
Saved in:
7
Manual on market research and analysis
1996
Persistent link: https://www.econbiz.de/10000629702
Saved in:
8
Comparative management and marketing : text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
9
Marketing : an integrated, analytical approach
Taylor, Weldon J.
;
Shaw, Roy T.
-
1969
-
2. ed
Persistent link: https://www.econbiz.de/10000415816
Saved in:
10
Marketing research
Chisnall, Peter M.
-
1997
-
5th edition
Persistent link: https://www.econbiz.de/10000601116
Saved in:
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