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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Hospitality marketing management
Reid, Robert D. - 2005 - 4th ed
Persistent link: https://www.econbiz.de/10004121565
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Best practices in customer service
Zemke, Ron (contributor) - 1999 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004023000
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Marketing and selling professional services : practical approaches to practice development
Forsyth, Patrick - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10004149613
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Kundenzufriedenheit im Dienstleistungsbereich
Meister, Ulla; Meister, Holger - 1998 - 2., unwesentl. veränd. Aufl.
Persistent link: https://www.econbiz.de/10004205809
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Ausbruch aus der Servicewüste : persönliche Dienstleistungskultur - das Geheimnis Ihres Erfolgs
Gross, Stefan F. - 1998
Persistent link: https://www.econbiz.de/10004230621
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Genossenschaften und Franchising
Bonus, Holger; Wessels, Andrea Maria - 1998
Persistent link: https://www.econbiz.de/10004552288
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Strategic business services
Murphy, Marian; Vickery, Graham - 1999
Persistent link: https://www.econbiz.de/10004555272
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Service quality and management
Kunst, Paul (contributor) - 1999
Persistent link: https://www.econbiz.de/10004557806