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~language:"eng"
~language:"und"
~subject:"CONSUMER BEHAVIOR"
~subject:"Social Web"
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CONSUMER BEHAVIOR
Social Web
Konsumentenverhalten
75,423
Consumer behaviour
75,415
Relationship marketing
8,595
Beziehungsmarketing
8,593
Theorie
7,597
Theory
7,596
Brand management
7,249
Markenführung
7,241
Brand image
6,525
Markenimage
6,523
Online retailing
5,506
Online-Handel
5,504
Customer satisfaction
5,465
Kundenzufriedenheit
5,459
Social web
4,717
Online-Marketing
4,458
Internet marketing
4,453
USA
4,406
United States
4,356
Service quality
4,307
Dienstleistungsqualität
4,305
Brand
4,148
Markenartikel
4,103
Einzelhandel
3,941
Retail trade
3,931
Werbewirkung
3,446
Advertising effects
3,444
Electronic Commerce
3,394
E-commerce
3,386
Experiment
3,305
Emotion
3,166
Advertising
2,824
Werbung
2,803
Private consumption
2,764
Privater Konsum
2,763
Viral marketing
2,753
Virales Marketing
2,753
Preismanagement
2,592
Pricing strategy
2,591
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Online availability
All
Undetermined
2,845
Free
878
Type of publication
All
Article
4,100
Book / Working Paper
645
Type of publication (narrower categories)
All
Article in journal
3,832
Aufsatz in Zeitschrift
3,832
Aufsatz im Buch
238
Book section
238
Graue Literatur
99
Non-commercial literature
99
Arbeitspapier
73
Working Paper
73
Conference paper
43
Hochschulschrift
43
Konferenzbeitrag
43
Aufsatzsammlung
32
Collection of articles of several authors
32
Sammelwerk
32
Konferenzschrift
16
Thesis
13
Collection of articles written by one author
10
Sammlung
10
Case study
8
Fallstudie
8
Lehrbuch
3
Festschrift
2
Guidebook
2
Ratgeber
2
Reprint
2
Textbook
2
Amtsdruckschrift
1
Conference proceedings
1
Government document
1
Statistics
1
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1
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English
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German
100
Polish
1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Bilgihan, Anil
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Hazari, Sunil
7
Kian Yeik Koay
7
Kumar, Jitender
7
Kumar, Vikas
7
Lim, Weng Marc
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
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Institution
All
IGI Global
5
American Marketing Association
3
Laboratoire d'Économie Appliquée de Grenoble, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
3
Edward Elgar Publishing
2
Springer Fachmedien Wiesbaden
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Published in...
All
Journal of business research : JBR
216
Journal of retailing and consumer services
192
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of business information systems : IJBIS
30
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of hospitality marketing & management
23
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Source
All
ECONIS (ZBW)
4,717
RePEc
28
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1
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4,745
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date (oldest first)
1
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian
;
Schultz, Carsten D.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
Saved in:
2
Creating value through membership and participation in sport fan consumption communities
Hedlund, David P.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
Saved in:
3
Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
Saved in:
4
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
5
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
6
Consumer interest in major league baseball : an analytical modeling of Twitter
Watanabe, Nicholas
;
Yan, Grace
;
Soebbing, Brian P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 207-220
Persistent link: https://www.econbiz.de/10011489246
Saved in:
7
Principle-based consumption communities : exploring the meanings derived from socially conscious consumption practices
Hafey DeVincenzo, Marie
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10011414115
Saved in:
8
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
9
Consumer behavior in digital era : impact of COVID 19
Rahmanov, Farhad
;
Mursalov, Mursalov
;
Rosokhata, Anna
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 243-251
Persistent link: https://www.econbiz.de/10013161896
Saved in:
10
Use and impact of online travel reviews for planning free and easy holidays
Halawani, Yahya Mohamad
;
Soh, Patrick Chin-Hooi
; …
- In:
International journal of information systems in the …
14
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012799976
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