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~language:"eng"
~person:"Bauer, Hans H."
~person:"Kotler, Philip"
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Marketing
169
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62
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53
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22
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22
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21
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21
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20
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17
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11
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11
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English
German
95
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8
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3
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Bauer, Hans H.
Kotler, Philip
Anderson, Kym
77
Jang, Soocheong
68
Glaeser, Edward L.
57
Bruwer, Johan
49
Sheth, Jagdish N.
46
Lee, Seoki
44
Brown, Stephen
39
McDonald, Malcolm
39
Schwartz, Amy Ellen
39
Armstrong, Gary
38
Luca, Michael
37
Kerin, Roger A.
35
Tadajewski, Mark
35
Wittwer, Glyn
33
Piercy, Nigel
32
Vrontis, Demetris
32
Baker, Michael John
31
Pathak, Parag A.
30
Rockoff, Jonah E.
30
Svensson, Göran
30
Ashenfelter, Orley
29
Ferrell, Odies C.
29
Hair, Joseph F.
28
Bram, Jason
27
Irwin, Scott H.
27
Leeflang, Peter
27
Fill, Chris
26
Kitchen, Philip J.
26
Peter, Jerome Paul
26
Homburg, Christian
25
Brennan, Ross
24
DiPietro, Robin B.
24
Koschnick, Wolfgang J.
24
Stiefel, Leanna
24
Gergaud, Olivier
23
Hartley, Steven W.
23
Jobber, David
23
Moutinho, Luiz
23
Palmer, Adrian
23
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1
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Legends in marketing
10
Always learning
5
The Prentice-Hall series in marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Harvard business review : HBR
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Pearson one series
2
Always Learning
1
EBL-Schweitzer
1
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1
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1
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1
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1
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1
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1
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1
Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
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1
Pearson Education International
1
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1
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1
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1
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1
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1
Sunrise ... sunset : challenging the myth of industrial obsolescence
1
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1
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1
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ECONIS (ZBW)
113
USB Cologne (EcoSocSci)
55
Other ZBW resources
1
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1
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
2
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
3
Marketing
models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
6
Marketing
management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
Saved in:
7
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1997
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
Saved in:
8
Principles of
marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
9
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1967
Persistent link: https://www.econbiz.de/10000566785
Saved in:
10
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
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