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~language:"eng"
~person:"Belk, Russell W."
~person:"Dixit, Saurabh Kumar"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Hill, Ronald Paul"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Hospitality industry"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
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Belk, Russell W.
Dixit, Saurabh Kumar
Foxall, Gordon R.
Gröppel-Klein, Andrea
Hill, Ronald Paul
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
118
Mattila, Anna S.
99
Grunert, Klaus G.
86
Lusk, Jayson L.
84
Usman, Osly
76
Sheth, Jagdish N.
75
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Septianto, Felix
68
Sutter, Matthias
68
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Wansink, Brian
66
Agarwal, Sumit
65
Ko, Eunju
65
Paul, Justin
64
Stavins, Joanna
62
Jang, Soocheong
58
Choi, Tsan-Ming
57
Chintagunta, Pradeep K.
56
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Warlop, Luk
53
Hollebeek, Linda D.
52
Krishna, Aradhna
51
Rajagopal
51
Rock, Bram de
50
Thøgersen, John
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Kim, Jungkeun
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Journal of business research : JBR
48
Journal of retailing and consumer services
22
Research in consumer behavior
19
Legends in consumer behavior
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of promotion management : JPM
10
Marketing theory
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing : ZFP ; journal of research and management
9
Journal of marketing management : MM
8
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of business ethics : JOBE
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
International journal of consumer studies
5
International journal of retail & distribution management
5
International marketing review
5
Journal of retailing
5
The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
Emerald insight
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of Islamic marketing : JIMA
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Routledge companions in business, management and accounting
4
The impact of theory on representations of the consumer and the marketing organisation
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
EconStor
1
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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