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~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Brand image"
~subject:"Environmental consciousness"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Working Paper"
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Value brands : cheap or trendy...
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Brand image
Environmental consciousness
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
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Consumer behaviour
410
Brand management
93
Markenimage
72
Brand
54
Markenartikel
53
Beziehungsmarketing
51
Relationship marketing
51
Advertising effects
39
Werbewirkung
39
Emotion
36
Luxury goods
36
Luxusgüter
36
Einzelhandel
33
Retail trade
33
Advertising
28
Werbung
28
Customer satisfaction
26
Internet marketing
26
Kundenzufriedenheit
26
Online retailing
26
Online-Handel
26
Online-Marketing
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Kulturelle Identität
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Market research
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Personality psychology
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Persönlichkeitspsychologie
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Australia
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Australien
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Dienstleistungsqualität
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Service quality
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17
Virales Marketing
17
Welt
17
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Undetermined
172
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21
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Article
403
Book / Working Paper
11
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Book section
Conference paper
Reprint
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Article in journal
359
Aufsatz im Buch
50
Collection of articles of several authors
32
Sammelwerk
32
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12
Sammlung
12
Aufsatzsammlung
9
Graue Literatur
5
Non-commercial literature
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4
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2
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2
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2
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1
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Language
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English
German
16
French
1
Author
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Han, Heesup
115
Mattila, Anna S.
99
Lusk, Jayson L.
77
Khare, Arpita
70
Grewal, Dhruv
66
Dwivedi, Yogesh Kumar
65
Nayga, Rodolfo M.
63
Septianto, Felix
61
Ko, Eunju
60
Bagozzi, Richard P.
58
Jang, Soocheong
58
Paul, Justin
57
Janssen, Maarten C. W.
54
Sutter, Matthias
53
Choi, Tsan-Ming
51
Hollebeek, Linda D.
51
Rock, Bram de
50
Cherchye, Laurens
48
Kim, Jungkeun
46
Sharma, Piyush
46
Verhoef, Peter C.
44
Diamantopoulos, Adamantios
43
Rajagopal
42
Thaichon, Park
42
Bang, Nguyen
41
Ko, Yong Jae
40
Moraga-González, José Luis
40
Thøgersen, John
40
Das, Gopal
39
Grunert, Klaus G.
39
Bijmolt, Tammo H. A.
38
Kim, Seongseop
38
Melewar, T. C.
38
Rahman, Zillur
38
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
William Davidson Institute <Ann Arbor, Mich.>
1
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Journal of business research : JBR
47
Journal of retailing and consumer services
21
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of retailing
5
Marketing : ZFP ; journal of research and management
5
Research in consumer behavior
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
International journal of retail & distribution management
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
The journal of consumer marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
The service industries journal
3
Transformative consumer research for personal and collective well-being
3
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ECONIS (ZBW)
Showing
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1
Consumer-based approach to customer engagement : the case of luxury brands
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 325-332
Persistent link: https://www.econbiz.de/10011883220
Saved in:
2
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
3
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
6
In-store experimental approach to pricing and consumer behavior
Valdimar Sigurdsson
;
Foxall, Gordon R.
;
Saevarsson, Hugi
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 185-197)
.
2013
Persistent link: https://www.econbiz.de/10009740372
Saved in:
7
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
8
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
9
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
10
Modes seductiveness : reconciling modesty and vanity by reverse assimilation and double resistance
Sobh, Rana
;
Belk, Russell W.
;
Gressel, Justin
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009668438
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