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~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Tomczak, Torsten"
~person:"Wilde, Klaus D."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
23
Verbraucherverhalten
9
Market research
5
Marketing theory
5
Marketingtheorie
5
Brand management
3
Environmental consciousness
3
Frauen
3
Markenführung
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Marketingforschung
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Umweltbewusstsein
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Verbraucherforschung
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Women
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2
Brand
2
Brand image
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Cognition
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Globalisierung
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Kognition
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Kulturelle Identität
2
Markenartikel
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Markenimage
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Marketing
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Marktmechanismus
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Product Placement
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Qualitative Methode
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Welt
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Werbewirkung
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brand attitude
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need for cognition
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Aufsatzsammlung
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328
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48
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48
Collection of articles of several authors
32
Sammelwerk
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Sammlung
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Graue Literatur
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1
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1
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1
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English
German
9
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Tomczak, Torsten
Wilde, Klaus D.
Solomon, Michael R.
16
Askegaard, Søren
9
Schiffman, Leon G.
8
Bamossy, Gary J.
7
Hawkins, Del I.
7
Keller, Kevin Lane
7
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Stobart, Jon
6
Herrmann, Andreas
5
Hogg, Margaret K.
5
Indrawati
5
Mothersbaugh, David L.
5
Sheth, Jagdish N.
5
Warde, Alan
5
Aaker, Jennifer
4
Arnould, Eric J.
4
Best, Roger J.
4
Dixit, Saurabh Kumar
4
East, Robert
4
Elliott, Richard
4
Fischer, Eileen
4
Frank, Robert H.
4
Hill, Ronald Paul
4
Kardes, Frank R.
4
Kassarjian, Harold H.
4
Khosrowpour, Mehdi
4
Maclaran, Pauline
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ritch, Elaine L.
4
Schmitt, Bernd
4
Singh, Nripendra
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Zelenak, Mel J.
4
Becker-Leifhold, Carolin
3
Blythe, Jim
3
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Edward Elgar Publishing
1
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Routledge companions in business, management and accounting
3
The impact of theory on representations of the consumer and the marketing organisation
3
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Elgar encyclopedias in business and management
1
Research in consumer behavior
1
Routledge frontiers in the development of international business, management and marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
The behavioral economics of
brand
choice
Foxall, Gordon R.
;
Oliveira-Castro, Jorge M.
;
James, …
-
2007
Persistent link: https://www.econbiz.de/10003460750
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
4
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
5
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
6
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
7
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
8
Studies in the new consumer behaviour
Belk, Russell W.
-
2008
Persistent link: https://www.econbiz.de/10003611234
Saved in:
9
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
10
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
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