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Marketing
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Brown, Stephen
Kotler, Philip
168
Sheth, Jagdish N.
52
Alt, Rainer
40
McDonald, Malcolm
39
Peitz, Martin
39
Armstrong, Gary
38
Kerin, Roger A.
35
Tadajewski, Mark
35
Lee, In
33
Ockenfels, Axel
31
Piercy, Nigel
31
Svensson, Göran
31
Baker, Michael John
30
Ferrell, Odies C.
29
Hair, Joseph F.
29
Homburg, Christian
29
Kollmann, Tobias
29
Vrontis, Demetris
29
Khosrowpour, Mehdi
28
Leeflang, Peter
28
Grewal, Dhruv
27
Martens, Bertin
27
Pavlou, Paul A.
27
Fill, Chris
26
Ghose, Anindya
26
Kitchen, Philip J.
26
Peter, Jerome Paul
26
Chaffey, Dave
25
Collins, John
25
Dennis, Charles
25
Irwin, Scott H.
25
Ketter, Wolfgang
25
Palmer, Adrian
25
Verhoef, Peter C.
25
Brennan, Ross
24
Dholakia, Nikhilesh
24
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24
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24
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24
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European Journal of Marketing
7
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3
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3
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2
Journal of historical research in marketing
2
Qualitative Market Research: An International Journal
2
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1
Postmodern
marketing
Brown, Stephen
;
Brown, Stephen Walter
-
1995
-
1. publ.
Persistent link: https://www.econbiz.de/10000507753
Saved in:
2
Please hold, your call is important to us : some thoughts on unspeakable customer experiences
Brown, Stephen
- In:
Memorable customer experiences : a research anthology
,
(pp. 253-266)
.
2009
Persistent link: https://www.econbiz.de/10003902768
Saved in:
3
The failgood factor: playing hopscotch in the
marketing
minefield
Brown, Stephen
- In:
The marketing review
7
(
2007
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003501542
Saved in:
4
Brands on a wet, black bough :
marketing
the masterworks of modernism
Brown, Stephen
- In:
Arts and the market
5
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
Saved in:
5
Retro from the get-go : reactionary reflections on
marketing
's yestermania
Brown, Stephen
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
Saved in:
6
Marketing
: the retro revolution
Brown, Stephen
-
2001
-
Online-Ausg.
This text explores the current trend in
marketing
to draw on its past, whether with retro-products like the neo …
Persistent link: https://www.econbiz.de/10013208026
Saved in:
7
Stanley Hollander's T-shirt test : where
marketing
history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
Saved in:
8
Marketing
(as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
9
Once upon a market dreary : the prescient
marketing
principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
10
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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