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Global e-commerce and online marketing : watching the evolution
Dholakia, Nikhilesh (contributor);  … - 2002
Persistent link: https://www.econbiz.de/10001535293
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Markets and marketing in the information age
Dholakia, Nikhilesh; Dholakia, Ruby R. - In: Internet-Marketing : Perspektiven und Erfahrungen aus …, (pp. 21-37). 1999
Persistent link: https://www.econbiz.de/10001441641
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Marketing as mystification
Dholakia, Nikhilesh - In: Marketing theory 16 (2016) 3, pp. 401
Persistent link: https://www.econbiz.de/10011613593
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Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh (ed.); Dholakia, Nikhilkesh (contributor) - 1985
Persistent link: https://www.econbiz.de/10000695478
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Does marketing need to transcend modernity?
Firat, A. Fuat; Dholakia, Nikhilesh - In: Does marketing need reform? : fresh perspectives on the …, (pp. 126-133). 2006
Persistent link: https://www.econbiz.de/10003430130
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Finanzkapital and consumers : how financialization shaped twentieth century marketing
Dholakia, Nikhilesh - In: Journal of historical research in marketing 4 (2012) 3, pp. 453-461
Persistent link: https://www.econbiz.de/10009621249
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Addressing the mega imbalance : interpretive exploration of Asia ; guest editortial
Eckhardt, Giana M.; Dholakia, Nikhilesh - In: Qualitative market research : an international journal 16 (2013) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10010204014
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Choice and choicelessness in the paradigm of marketing
Dholakia, Nikhilesh - In: Changing the course of marketing : alternative …, (pp. 173-185). 1985
Persistent link: https://www.econbiz.de/10001307195
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Research issues in macro-marketing : a blueprint for progress
Dholakia, Nikhilesh - In: European journal of marketing : EJM 18 (1984) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10001037552